We know that eMail Marketing is one of the best options as a communication channel with your clients and potential clients, but like any digital channel, it is part of a constant flow: always updating and changing to achieve its objective: reaching your target audience. That is why today we want to share with you the major eMail Marketing trends for 2019 in order to achieve a better impact.
Today, around 2.8 million people use their email as a communication tool every day, and as everything moves forward, it is important to stay up to date with the latest trends in eMail Marketing.
Another great advantage of eMail Marketing is that it has a potential ROI of 4400% , meaning that every euro invested can generate an average return of $44. Now do you understand why it is imperative to ensure that you maximize your eMail Marketing practices?
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6 Email Marketing Trends for 2019
1. Greater automation and segmentation
2. More interactive and text-only emails
3. More stories in the content
4. More Mobile
5. Respect for data privacy
6. More artificial intelligence
6 Email Marketing Trends for 2019
With these eMail Marketing trends for 2019, you can be sure to make the most of this channel during 2019.
1. Greater automation and segmentation
According to HubSpot, segmented and targeted emails account for 8% of all revenue, and by segmenting them in a relevant way, these communications can increase revenue by up to 18 times.
So, as 2019 eMail Marketing trends shift toward targeting deliveries to audiences who engage and find value in each of your messages, email is becoming smarter.
2. More interactive and text-only emails
In 2019, the way marketers design their eMail Marketing campaigns will also change. While in the past eMail Marketing trends included sending promotions and graphic-filled messages , this year specialists will opt for plain and interactive text messages.
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This is because every day users have to deal with an inbox filled with flashing, graphic-filled ads that are not at all inviting to even look at, and therefore create undue pressure and become spam every day.
That's why experts found that users prefer plain text emails over HTML-style messages that have lots of graphics. In fact, if you think about it carefully, messages that contain only text are more like a personal message, so they feel friendlier.
3. More stories in the content
But just because you send plain text doesn't mean it's not engaging . Using storytelling has proven to be extremely effective in capturing viewers' attention and influencing their behavior.
And telling a story can significantly maximize the ROI potential of your eMail Marketing campaign . It’s no surprise, as marketers have long known the power of a good story for several years now, and this trend is only increasing as the best eMail Marketing strategies are developed over time.
4. More Mobile
An indispensable aspect of achieving a great eMail Marketing finance directors email lists strategy includes optimizing email for mobile devices. This is extremely important as statistics suggest that 53% of emails are opened from a mobile device.
5. Respect for data privacy
The new GDPR regulation came into effect just under a year ago, but this change will affect the collection and sharing of third-party data around the world . You must not forget to ask your subscribers for explicit permission to use their data, and how you will use it.
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6. More artificial intelligence
Were we talking about personalization? Well, every day more marketing professionals are using artificial intelligence to make their e-mail marketing strategies more powerful and personalized.
You can use them for things as simple as creating a more powerful and effective subject line, or to predict how a potential client will interact with your communications, among many other things.
