LinkedIn is a social network full of resources. Among them is InMail.
InMail, as the name suggests, is an email sent and received via the LinkedIn platform, the world's largest professional social network. Long provided on the social network through the LinkedIn Premium Subscriptions , InMail is also part of LinkedIn Ads, the LinkedIn advertising tool that you can use to create and deliver your advertising campaigns. The big advantage of InMail for your advertising? Personalization! In this article, let's find out everything there is to know about LinkedIn InMail.
What is LinkedIn InMail?
Do you want to contact a person who corresponds to your target customers, but you don't have their contact details or phone number, and their LinkedIn profile is mocking you by appearing regularly on their interface? Use InMail!
Sent in your name via your own LinkedIn user profile, InMail is the guarantee of a contact that is not like a vulgar spam appearing in the reception box of an email box, but rather like an authentic communication between two people. InMail is customizable and can be easily tailored to the people you are targeting. With LinkedIn InMail, you can reach out to people outside of your network and include their contacts as part of your outreach process. LinkedIn social selling , essential to stand out and conquer new opportunities.
InMails: how to take advantage of it?
InMails are one of the many features reserved for LinkedIn Premium Subscriptions . Each subscription has a dedicated number of InMails available per month, which can be increased (except for LinkedIn Sales Navigator ). On the other hand, you won't be able to send InMails if you have a basic account on the social network.
While a certain number of InMails are provided with each of LinkedIn's premium saudi arabia mobile number subscriptions, it is also possible to access InMails with LinkedIn Ads, the ad creator on LinkedIn. To do this, you will need to go to LinkedIn Ads and create an advertising campaign in order to achieve your objectives and send messages with quality content to your prospects rigorously selected according to defined criteria.
InMails: How much does it cost?
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An InMail costs around €1.50.
Before investing in this service, you should do some preliminary research. Are your target customers on LinkedIn? What is the budget you can allocate to this form of prospecting, which is mainly focused on B2B? What use do you want to give it? Is it for the occasional sending of InMails to a few specific prospects , or for a more massive advertising campaign?
You need to ask yourself these types of questions to determine whether subscribing to a Premium account or investing in an advertising operation with LinkedIn Ads will be solutions for you and your goals.
How does InMail work?
