In this article, we explain what an editorial strategy is, how to make and implement it and the benefits you can derive from it.
definition of editorial strategy
Editorial strategy: definition
An editorial strategy is a guide for your future publications. It defines the way you communicate, the tone used, the style …
When creating a website, once the graphic map has been defined, you feed your site with your content. These texts fill the pages as well as your “blog”. Writing quality articles on your blog regularly helps develop and improve your SEO. These articles are then shared on social media. Publishing articles or social media posts is scheduled in advance on an editorial calendar and not from one day to the next.
All of this is determined upstream and planned. This is where editorial strategy comes into play. Its goal is to frame all of your content before distribution.
You have every interest in creating your editorial strategy to organize all your indonesian numbers publications.
A good strategy:
ensures the consistency of your messages and your image throughout your content;
plans to feed your site with high value-added content for your readers;
takes into account natural referencing (SEO) to improve the position of its pages in search engine results;
provides posts on your social networks for a regular presence in your media.
improve your business performance .
why the editorial strategy
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Editorial strategy has become essential for any entrepreneur who wants to develop on the web. With a well-crafted editorial strategy, you become your own medium, which saves you from spending an entire budget on advertising.
How to create an editorial strategy?
Often referred to as content marketing, content marke
