I am sharing with you some updated figures for Telegram Data
reference and the analytical detail of what is happening in the growing industry.
Generate relevant knowledge of electronic commerce in Colombia and the world, which can be translated into opportunities.
Incorporate into the social base of the CCCE a plural number of actors in the value chain, independent of their size and region.
Promote and encourage the maturation and standardization of the e-commerce value chain.
Promote mechanisms that generate confidence in end users and companies with respect to electronic commerce, through best practices within the current legal framework.
Develop initiatives that promote and increase the supply and demand of electronic commerce and its associated services.
Participate in the construction of public policy related to electronic commerce and its associated services.
Generate synergies at national and international level that promote the growth of electronic commerce in Colombia.
These objectives are being met through different actions carried out by the CCCE through commercial and strategic alliances with public entities and private companies, new projects, training in different sectors, communication in the media, among others.
There is also a government program called Vive Digital, managed by MinTIC, which seeks to reduce poverty, generate employment, and develop solutions to the problems of Colombians through the strategic use of technology. Its main objectives are to consolidate Colombia as a leading country in the development of applications with social utility to promote the progress of the poorest Colombians; to be the most efficient and transparent government with the support of technology; and to promote and strengthen the training of digital talent.
These government programs help strengthen the foundation for the development of electronic commerce. Although Colombia has a variety of data that can serve as input for developing indicators that project the impact of the digital economy at a national and international level, it is necessary to explore the development of new indicators that complement the information and facilitate the evaluation of the development of the digital economy in the country, in areas such as innovation, research and business development, as well as in socioeconomic variables such as employment, talent and competitiveness.
To satisfy consumer behavior, the region will experience a second e-commerce revolution, called omni-commerce, a trend driven by the use of mobile devices and social networks. “Omni-commerce refers to the channels that a business can offer its consumers, continuously and independently of the device used to make a purchase. Customers will be able to interact with mobile applications, tablets, computers and any device, in order to offer the customer the best shopping experience.
