Powerful reporting with Data Cloud-powered dashboards
Posted: Mon Dec 23, 2024 4:17 am
Data is only as good as the insights you can derive from it, and the reporting capabilities in Advanced Edition are impressive. Powered by Data Cloud, the SMS and email engagement dashboards include contextual analytics, allowing you to see engagement data at the campaign level and even drill down into customer records.
This enables us to make data-driven decisions without switching brazil telephone codes tools or leaving the dashboard, which is incredibly convenient. For example, if a customer’s engagement level changes mid-campaign, we can adjust the journey on the spot to maintain relevance.
New communication channels on the horizon
WhatsApp and WeChat will be added to the platform as communication channels within Flows. This means brands can engage customers on platforms they already use and trust, making campaigns even more effective. It’s especially exciting for businesses with audiences overseas, where SMS campaigns aren’t possible.
Independent consent model for better privacy management
Finally, it’s worth noting that Advanced Edition operates on a separate consent model from Salesforce’s main CRM. This is a significant advantage when managing customer privacy preferences because it allows for more flexibility in handling marketing consents without affecting core Salesforce settings.
For businesses juggling global data privacy regulations, this feature simplifies compliance and keeps the marketing team in control of consent preferences independently from sales and service teams.
This enables us to make data-driven decisions without switching brazil telephone codes tools or leaving the dashboard, which is incredibly convenient. For example, if a customer’s engagement level changes mid-campaign, we can adjust the journey on the spot to maintain relevance.
New communication channels on the horizon
WhatsApp and WeChat will be added to the platform as communication channels within Flows. This means brands can engage customers on platforms they already use and trust, making campaigns even more effective. It’s especially exciting for businesses with audiences overseas, where SMS campaigns aren’t possible.
Independent consent model for better privacy management
Finally, it’s worth noting that Advanced Edition operates on a separate consent model from Salesforce’s main CRM. This is a significant advantage when managing customer privacy preferences because it allows for more flexibility in handling marketing consents without affecting core Salesforce settings.
For businesses juggling global data privacy regulations, this feature simplifies compliance and keeps the marketing team in control of consent preferences independently from sales and service teams.