While Account Engagement’s Marketing GPT assists with generating content and scoring leads, the AI tools in Marketing Cloud Growth are designed to provide a more holistic, cross-channel view of customer engagement. This means users can benefit from a unified platform that offers deeper insights, improved segmentation, and automated optimisation across multiple marketing channels.
For businesses looking to drive smarter, AI-powered campaigns, Marketing Cloud Growth represents an upgrade with more dynamic capabilities and a broader scope.
4. SMS capabilities
In exciting news for customers looking to expand their channel brazil telephone country code mix and enhance their omnichannel approach, Account Engagement users can now tap into SMS capabilities. Available as a paid add-on, the key functionalities include:
Send SMS within Campaign Flows: Sends an SMS message from your Salesforce CMS to an audience segment.
Track SMS clicks and opens: This level of tracking is optional but a no-brainer! Once enabled, the flow tracks how many times message recipients click links.
Einstein for Send-Time Optimization: Tapping into Salesforce AI for support with sending SMS at the most effective times, driving higher open rates.
Side note: Marketing Cloud Advanced takes SMS one step further by allowing two-way SMS conversations - read more about that in this blog post.
Real-world application
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