Feature comparison table

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Lightning: In the Lightning Email Builder, using emails in Engagement Studio is a bit more streamlined. When building your email in the Email Content section, there’s an option to “Activate for Automation”, making the email available for use as an autoresponder or a template in Salesforce Engage. This ensures that your emails can easily be integrated into various marketing automation sequences.

Screenshot of Engagement Studio Lightning
Verdict: Both builders allow for the use of emails in Engagement brazilian phone number Studio, but Lightning provides a clearer and simpler process by directly activating emails for automation without needing to manage them as separate templates.

12. Reporting
Classic: Reports for emails created using the Classic Builder can be accessed from the Account Engagement Email tab in the Lightning interface. You can track key metrics such as opens, clicks, bounce rates, and unsubscribe rates. You also have the option to create custom reports using Salesforce’s built-in reporting features to get deeper insights.
Lightning: Reporting for emails built with the Lightning Builder can be accessed through the Account Engagement Reports section, under Marketing Assets > Emails. Here, you’ll get an overview of the email performance, including the same important metrics as above, such as open rates, click-through rates (CTR), bounce rates, and unsubscribes. Again, you can also build custom reports to filter data based on specific criteria, such as email campaigns or time periods, giving you a more granular view of performance.
Verdict: You can report on both Classic and Lightning emails in exactly the same way, out of the box. As an aside, MarCloud always recommends digging into custom reports for better insights.