Titles that don't work in email marketing

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It is very common to make the mistake of including the sender's name in the subject, but that is what makes titles that do not work in email marketing.

Keep in mind that you have very little space and you need to be very brazilian whatsapp number clear when using the first words of your subject. That's why it's important not to repeat the same thing twice, as you're not adding anything new or interesting to the recipient.

However, all studies indicate that one of the keys to increasing openings is that the user recognizes you at first glance . To do this, there is the email from which the message is sent and the preheader. Two complementary elements to create the best email subjects.

11.- «Free consultation»
Few things in the world are free, which immediately sets off all the alarm bells for users and spam filters . There is always a catch, and if there is, it means your marketing team is not being transparent with your potential audience.

Unless you are actually offering a free consultation, don't advertise it as such.

12.- Avoid toxic words
Titles that don't work in email marketing toxic words

Among the titles that do not work in email marketing, you should know that what you should try to avoid the most are some toxic words.

You see, there are certain terms that ISPs (Internet Service Providers) identify as spam. For example, terms like: “ Buy Now ”, “ Free ”, the use of capital letters, excessive use of exclamation points or symbols like the dollar sign.

There are also many updated lists of spam keywords that you should check regularly to avoid making the same mistake over and over again. This way, you can ensure that you can pass the first anti-spam filter without any problems.

Remember that the subject line is part of an email campaign that does not end with that specific email delivery. Therefore, the best advice is to build a global email subject line strategy.

Do you want to try these tips to avoid titles that don't work in email marketing? Use a professional email marketing software like MDirector and you'll be able to take advantage of the right tools to define creative and effective email subjects. Don't wait and sign up for MDirector.