A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.
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Tom Ryan
6 mins
3D eBook cover with text A Guide to Salesforce Marketing GPTFree ResourceDownload now
With Einstein GPT embedded into Salesforce account features, it’s easier than ever to tap into the newest technology for boosting efficiency and sparking innovation. From hyper-personalisation, to enhanced brazilian phone numbers example customer insights, and improved campaign results, there are many reasons to get excited about Salesforce generative AI features.
However, marketing teams can be hesitant to adopt AI into their everyday operations, for a number of reasons related to data integrity, accuracy, damaging customer trust, and fear for their own jobs.
Unsurprisingly, Salesforce has addressed these concerns during the development of their generative AI solutions and, as experts in the platforms day in and day out, we can say with confidence that it’s time to embrace them.
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