Other ways to get visitors to your website

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Now that you know the difference between both methods of positioning in search engines, you are probably wondering: which one is more appropriate for my company?

Here it all depends on your strategy and how long-term you thailand country code want to take your company. Creating a product that lasts a few months or years is not the same as building a business that lasts a lifetime.

If you are looking for immediacy, do paid SEM positioning.
SEM positioning is immediate, but it has an expiration date. It's like placing an ad in a newspaper-- as long as you pay, you'll get visitors. SEM is good if:

You are in a hurry to appear on the first page of Google
You have a budget to spend immediately
You are in a low competition niche (with a low CPC cost)
You have services that convert easily and with a high price
You are looking to take advantage of a trend that is going out of style
If you want to create a lasting brand, do SEO positioning.
SEO is slow and gradual. However, it is a way to build momentum for your brand and make people aware of you. SEO is right for you if:

You are looking to create a company that lasts for many years
You can dedicate a budget to marketing every month
You are interested in building long-term authority
You are in a low competition niche (where nobody publishes anything)
You want to generate clients constantly