Free Salesforce Marketing GPT Guide
Posted: Mon Dec 23, 2024 4:51 am
AI-powered insights: Einstein GPT provides actionable insights and recommendations based on historical data, market trends, and customer behavior. This helps marketers identify strategic opportunities and make data-driven decisions, even if they initially lack a clear AI strategy.
Campaign optimisation: The platform offers suggestions for optimising campaigns, such as the best time to send emails, which audience segments to target, and which content resonates most with specific audiences. These recommendations assist marketers in crafting more effective strategies.
Trailhead learning paths: The Trailhead platform provides interactive learning modules that guide marketers through various AI use cases and strategies. This helps users understand how to apply AI in their specific context.
Plus, enlisting the support of a Salesforce Partner well versed in Salesforce AI features can help you develop customised strategies that align with your business goals.
4. Difficulty learning how to use the technology
Naturally, AI comes with a learning curve. Understanding how bulgaria code number to input the best prompts and use AI tools to the best of your ability won’t happen overnight. For marketers though, upskilling in AI is a must-do if you want to stay relevant in the marketing space.
The demand for marketers with AI skills is rapidly increasing as AI becomes more integral to the marketing industry. The Coursera Global Skills Report 2024 found that 85% of employers now prioritise candidates with industry-recognised certifications, with a particular focus on those demonstrating proficiency in AI and data analytics.
Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.
Benefits of generative AI
Marketing GPT features
Tips for adopting AI
Einstein Trust Layer
Training & support
Getting started
A Guide to Salesforce Marketing GPT eBook
3D eBook cover with text A Guide to Salesforce Marketing GPT
Salesforce support for learning AI
There are multiple ways to learn generative AI using Salesforce resources. These are:
Trailhead: Salesforce’s online learning platform provides a range of courses and modules specifically focused on Salesforce’s AI features, such as Einstein AI. These include tutorials, hands-on projects, and quizzes to help users understand and apply AI capabilities effectively.
Documentation and guides: Salesforce offers extensive documentation and user guides on its website. These resources cover everything from basic concepts to advanced functionalities of its AI tools.
Customer support and success teams: Customers have access to dedicated customer support and success teams who can offer personalised assistance and training. These teams help customers with specific questions and challenges related to AI features.
Community forums: The Salesforce community is wide-reaching and its forums and user groups allow customers to connect with other users and experts. These forums are valuable for sharing experiences, asking questions, and learning from others’ insights and solutions.
Webinars and events: Salesforce frequently hosts webinars, virtual events, and conferences that include sessions focused on its AI features. These events often feature demonstrations, best practices, and case studies.
You can also lean on Salesforce consulting services. Certified partners are knowledgeable in both Salesforce and generative AI, meaning they can help you to implement and optimise AI features.
5. Fear that AI will replace them
I’ll be honest, none of us have a crystal ball and with the potential of AI being so vast, it’s impossible to truly predict how marketing roles will change in the coming years. However, let’s remind ourselves that people were once convinced that marketing automation software could replace the marketer. Yet here we are, working hand in hand with the system because human oversight is still incredibly needed.
Right now, the best marketers can do to ensure their survival in an AI age is learn the technology. Because refusing to use it won’t stop the AI revolution from steaming ahead.
What’s important to remember, is that AI can enhance the work we are already doing, which frees up our time to focus on strategic and creative work.
How Salesforce uses AI to support, not replace marketers
Salesforce has been clear about its intention for Einstein GPT as another tool in the marketer’s toolbelt with its messages about:
Augmentation, not replacement: Salesforce emphasises that AI is designed to augment, not replace, human marketers. Their AI tools, like Einstein, aim to enhance productivity, provide deeper insights, and automate routine tasks, allowing marketers to focus on more strategic and creative aspects of their work.
Training and education: Salesforce offers training and resources to help marketers understand and effectively use AI tools. By equipping them with the skills to leverage AI, Salesforce helps marketers see AI as a valuable asset rather than a threat.
Enhanced creativity and strategy: Salesforce highlights that AI can handle repetitive tasks and data analysis, freeing up marketers to engage in more creative and strategic activities. AI’s role is to handle the data-heavy work, allowing marketers to use their creativity and strategic thinking to drive campaigns and innovations.
Collaboration with AI: Salesforce promotes the idea of marketers working alongside AI to achieve better outcomes. AI tools are designed to complement human expertise by providing insights and automating tasks, while human marketers bring context, strategy, and emotional intelligence to their roles.
Job transformation: Salesforce acknowledges that the nature of marketing jobs may change with AI advancements. They support marketers in adapting to these changes by offering resources that help them transition into new roles or evolve their current positions to leverage AI tools effectively.
In short, Salesforce, like many of us, wants to reassure marketers that AI is a tool for enhancing both work and career opportunities. At MarCloud, we’re already tapping into Einstein GPT to improve our clients’ campaigns and we can support you to do the same.
For a chat about your marketing automation strategy and how Salesforce generative AI can take this to the next level, send us a message and one of our team will be in touch.
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource
3D eBook cover with text A Guide to Salesforce Marketing GPT
A Guide to Salesforce Marketing GPT
For sales and marketing teams, generative AI is a game-changer. But proceed with caution! Marketing GPT is a tool that aids but doesn't do our job. Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.
Download now
View all resources
More recent posts
Coloured background with text Agentforce vs Einstein: What's the Difference?
Support
Agentforce vs Einstein: What’s the Difference?
AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
Tom Ryan headshot
Tom Ryan
3 mins
Coloured background with text Salesforce Agentforce: Why All the Hype?
Support
Salesforce Agentforce: Why All the Hype?
Salesforce customers have seen exciting innovations in 2024, with new Marketing Cloud Editions and the introduction of Agentforce leading the charge. Agentforce, Salesforce’s latest AI-driven tool, promises to revolutionise how businesses operate by streamlining workflows and delivering personalised customer experiences.
Tom Ryan headshot
Tom Ryan
3 mins
C
Campaign optimisation: The platform offers suggestions for optimising campaigns, such as the best time to send emails, which audience segments to target, and which content resonates most with specific audiences. These recommendations assist marketers in crafting more effective strategies.
Trailhead learning paths: The Trailhead platform provides interactive learning modules that guide marketers through various AI use cases and strategies. This helps users understand how to apply AI in their specific context.
Plus, enlisting the support of a Salesforce Partner well versed in Salesforce AI features can help you develop customised strategies that align with your business goals.
4. Difficulty learning how to use the technology
Naturally, AI comes with a learning curve. Understanding how bulgaria code number to input the best prompts and use AI tools to the best of your ability won’t happen overnight. For marketers though, upskilling in AI is a must-do if you want to stay relevant in the marketing space.
The demand for marketers with AI skills is rapidly increasing as AI becomes more integral to the marketing industry. The Coursera Global Skills Report 2024 found that 85% of employers now prioritise candidates with industry-recognised certifications, with a particular focus on those demonstrating proficiency in AI and data analytics.
Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.
Benefits of generative AI
Marketing GPT features
Tips for adopting AI
Einstein Trust Layer
Training & support
Getting started
A Guide to Salesforce Marketing GPT eBook
3D eBook cover with text A Guide to Salesforce Marketing GPT
Salesforce support for learning AI
There are multiple ways to learn generative AI using Salesforce resources. These are:
Trailhead: Salesforce’s online learning platform provides a range of courses and modules specifically focused on Salesforce’s AI features, such as Einstein AI. These include tutorials, hands-on projects, and quizzes to help users understand and apply AI capabilities effectively.
Documentation and guides: Salesforce offers extensive documentation and user guides on its website. These resources cover everything from basic concepts to advanced functionalities of its AI tools.
Customer support and success teams: Customers have access to dedicated customer support and success teams who can offer personalised assistance and training. These teams help customers with specific questions and challenges related to AI features.
Community forums: The Salesforce community is wide-reaching and its forums and user groups allow customers to connect with other users and experts. These forums are valuable for sharing experiences, asking questions, and learning from others’ insights and solutions.
Webinars and events: Salesforce frequently hosts webinars, virtual events, and conferences that include sessions focused on its AI features. These events often feature demonstrations, best practices, and case studies.
You can also lean on Salesforce consulting services. Certified partners are knowledgeable in both Salesforce and generative AI, meaning they can help you to implement and optimise AI features.
5. Fear that AI will replace them
I’ll be honest, none of us have a crystal ball and with the potential of AI being so vast, it’s impossible to truly predict how marketing roles will change in the coming years. However, let’s remind ourselves that people were once convinced that marketing automation software could replace the marketer. Yet here we are, working hand in hand with the system because human oversight is still incredibly needed.
Right now, the best marketers can do to ensure their survival in an AI age is learn the technology. Because refusing to use it won’t stop the AI revolution from steaming ahead.
What’s important to remember, is that AI can enhance the work we are already doing, which frees up our time to focus on strategic and creative work.
How Salesforce uses AI to support, not replace marketers
Salesforce has been clear about its intention for Einstein GPT as another tool in the marketer’s toolbelt with its messages about:
Augmentation, not replacement: Salesforce emphasises that AI is designed to augment, not replace, human marketers. Their AI tools, like Einstein, aim to enhance productivity, provide deeper insights, and automate routine tasks, allowing marketers to focus on more strategic and creative aspects of their work.
Training and education: Salesforce offers training and resources to help marketers understand and effectively use AI tools. By equipping them with the skills to leverage AI, Salesforce helps marketers see AI as a valuable asset rather than a threat.
Enhanced creativity and strategy: Salesforce highlights that AI can handle repetitive tasks and data analysis, freeing up marketers to engage in more creative and strategic activities. AI’s role is to handle the data-heavy work, allowing marketers to use their creativity and strategic thinking to drive campaigns and innovations.
Collaboration with AI: Salesforce promotes the idea of marketers working alongside AI to achieve better outcomes. AI tools are designed to complement human expertise by providing insights and automating tasks, while human marketers bring context, strategy, and emotional intelligence to their roles.
Job transformation: Salesforce acknowledges that the nature of marketing jobs may change with AI advancements. They support marketers in adapting to these changes by offering resources that help them transition into new roles or evolve their current positions to leverage AI tools effectively.
In short, Salesforce, like many of us, wants to reassure marketers that AI is a tool for enhancing both work and career opportunities. At MarCloud, we’re already tapping into Einstein GPT to improve our clients’ campaigns and we can support you to do the same.
For a chat about your marketing automation strategy and how Salesforce generative AI can take this to the next level, send us a message and one of our team will be in touch.
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource
3D eBook cover with text A Guide to Salesforce Marketing GPT
A Guide to Salesforce Marketing GPT
For sales and marketing teams, generative AI is a game-changer. But proceed with caution! Marketing GPT is a tool that aids but doesn't do our job. Before you dive in, get up to speed with when to rely on Marketing GPT and our expert tips for using it wisely.
Download now
View all resources
More recent posts
Coloured background with text Agentforce vs Einstein: What's the Difference?
Support
Agentforce vs Einstein: What’s the Difference?
AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
Tom Ryan headshot
Tom Ryan
3 mins
Coloured background with text Salesforce Agentforce: Why All the Hype?
Support
Salesforce Agentforce: Why All the Hype?
Salesforce customers have seen exciting innovations in 2024, with new Marketing Cloud Editions and the introduction of Agentforce leading the charge. Agentforce, Salesforce’s latest AI-driven tool, promises to revolutionise how businesses operate by streamlining workflows and delivering personalised customer experiences.
Tom Ryan headshot
Tom Ryan
3 mins
C