It is important to keep in mind that a real estate portal is a sales channel -- just like your website, your billboards, or the rest of your marketing strategy.
If you have already advertised on several paid portals, you should analyse your investment. Some real estate agencies spend thousands of Euros each month on a portal, and yet they do not know how much profit they are making.
Step #1: Make a list of your portal contacts
The first thing to do is to create a conversion funnel .
The purpose of the funnel is to organize the sales process of your real thailand phone number list estate agency by phases. By creating this sequence, you can know where your sales strategy fails and take steps to fix it. You can see this in our real estate CRM , within each new sales opportunity:
In this case, we're going to make a slightly different funnel. Instead of focusing on the sales process, we're going to focus on the customer acquisition process .
Let's get to it.
The first thing to do is to count all the contacts you have obtained from each real estate portal. In this list we will know how many people have shown interest in your apartments, separated by portal. To do this, I recommend using Excel since we will be working with a lot of numbers.
If you use Vendomia, you can pull this up from the Reports section, as opportunities come in automatically and tell you if a contact came from a portal, the website, or another site.
You can pull information from the last month, the last three months, or even the entire year, just remember to be consistent. As you gather all the information, your list should look something like this:
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