The problem? An outdated and/or disengaged email list.
Over time, people's interests and preferences can change, and they might no longer find value in your communications. Perhaps your email subscribers signed up months beforehand and have forgotten they did so. There are a host of reasons a subscriber may not want to see you in their inbox and unfortunately, not all will simply unsubscribe.
This results in a percentage of your Account Engagement buy australia number list becoming disengaged and inactive, which hampers your campaigns in all sorts of ways.
Enter: a permission pass email.
A permission pass email is a specialised campaign designed to re-validate inactive email recipients’ consent. This helps ensure you are communicating with individuals who actually want to receive your messages, while also maintaining compliance with legal regulations and keeping your email lists clean and healthy.
In short, the objective of a permission pass email is to confirm that prospects in your database still want to hear from you.
In it, you ask recipients to reaffirm their desire to stay subscribed, which allows you to opt-out those who might have lost interest or who never intended to subscribe in the first place.
Free Email Marketing Guide
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