How to position my ad on Idealista
Posted: Mon Dec 23, 2024 5:25 am
These two portals are the ones that usually provide the most contacts to a real estate agency, except in cases where your client comes from abroad. If you pay Idealista to publish ads, you have practically guaranteed leads.
But that also means that you're going to find a lot of competition; all real estate agencies want to appear on Idealista's listings, and more and more companies are joining this portal to promote their properties.
Fortunately, standing out above other real estate agencies is possible.
Why should I optimize my ads on Idealista?
To sell a house, the most important thing is to receive tunisia code number mobile a constant source of contacts. For every person who decides to ask for information about your property, there are another hundred who do not.
And even if you have your property portfolio published on Idealista, you have to make sure it stands out from the rest. You only have a few seconds to attract the visitor's attention.
Needless to say, this is especially important if you're paying to feature your listings. If your properties aren't presented well, you're just wasting money because people won't be interested in clicking on them.
Tips for ranking on Idealista
When you search for a property on Idealista, you can refine your search with many details and even sort the results to make it more convenient. Idealista uses a search algorithm to sort the search results according to their relevance and quality. This process is what determines which advert will be ranked above another on equal terms.
For example, if there are two apartments that are practically the same, in the same area and with the same characteristics, one of them should still have priority.
The big problem is that you have no say in this algorithm. Idealista will never tell you how it ranks its results, and it doesn't give you many tools to influence it. Luckily, there are some details you can tweak to make your ads stand out:
But that also means that you're going to find a lot of competition; all real estate agencies want to appear on Idealista's listings, and more and more companies are joining this portal to promote their properties.
Fortunately, standing out above other real estate agencies is possible.
Why should I optimize my ads on Idealista?
To sell a house, the most important thing is to receive tunisia code number mobile a constant source of contacts. For every person who decides to ask for information about your property, there are another hundred who do not.
And even if you have your property portfolio published on Idealista, you have to make sure it stands out from the rest. You only have a few seconds to attract the visitor's attention.
Needless to say, this is especially important if you're paying to feature your listings. If your properties aren't presented well, you're just wasting money because people won't be interested in clicking on them.
Tips for ranking on Idealista
When you search for a property on Idealista, you can refine your search with many details and even sort the results to make it more convenient. Idealista uses a search algorithm to sort the search results according to their relevance and quality. This process is what determines which advert will be ranked above another on equal terms.
For example, if there are two apartments that are practically the same, in the same area and with the same characteristics, one of them should still have priority.
The big problem is that you have no say in this algorithm. Idealista will never tell you how it ranks its results, and it doesn't give you many tools to influence it. Luckily, there are some details you can tweak to make your ads stand out: