How to avoid dependence on portals

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How to avoid dependence on portals
To achieve a better balance in your real estate marketing strategy, the first thing you should do is end that dependency.

1. Position your real estate website on Google
The first thing you should do to diversify your customer acquisition is to appear on Google. Yes, just like real estate portals.

You might think that it's not possible to compete with big companies tunisia dial code like Idealista and Fotocasa - after all, they have entire teams dedicated to positioning their brand. And the budget they dedicate to it may have a couple more zeros than yours.

But you can still make a name for yourself on Google .

The way to do this is to take advantage of the long tail of marketing. Real estate portals seek to appear in general and national results, in searches such as 'Apartments in Madrid'.



(The long tail of SEO, courtesy of Rubén Alonso from miposicionamientoweb.es )

Your real estate agency is likely to focus on a small region of Spain. It may be a large city or a small town, but that specialization gives you an advantage over the portal. In addition, your specialty may be selling homes to a very specific audience-- for example, villas on the seaside .

By specializing in this type of property, you can focus on a small niche in the real estate world and position yourself in the search engine. You just have to start with a real estate content strategy .