Key tasks of a content manager
Posted: Mon Dec 23, 2024 5:52 am
The content manager's focus is on monitoring the relevance and veracity of the information posted on the site. After all, by posting fresh and interesting information, the specialist retains the attention of the old audience and attracts a new one, increasing the resource's position in search results and creating newsworthy topics for the media.
The specific duties of a content manager are tied to the specifics of the site. For simple one-page landings, basic layout skills are enough, and sometimes just the ability to work with a website builder. Filling product cards in an online store will require attentiveness and experience working with a Word editor and Excel tables. If we are talking about a multi-page resource with a blog or online media, then serious editorial work and the ability to work with news and other formats of journalistic publications will be required.
But don't think that a content manager only writes and edits texts. If a web resource encourages audience activity, then the content manager is actively involved in communication: moderates and responds to comments and questions, adds new topics for discussion and cleans out spam. It is also necessary to monitor the indicators of the web analytics service and regularly monitor the site's traffic.
A large part of a content manager's job is to support mutually beneficial partnerships with other resources on related topics. This may include: article exchanges, partner mailings, and other joint activities.
Let's return to the main duties - posting relevant and interesting information on the website. Here, all the work of the content manager can be divided into 3 stages:
Creation of an editorial and content plan in accordance with the website promotion strategy;
Writing content yourself or using contractors. Quality control - feedback from the audience;
Placement analytics: evaluation of performance indicators and optimization of current plans;
Most often, the following tasks can be found in the description of a content manager vacancy :
online brand reputation management;
monitor compliance with editorial policy and other tunisia phone number accepted standards, support the main concept of the site;
ensure timely text content of the site, remove or optimize irrelevant and inaccurate materials;
support the community formed around the Internet resource and work through negativity;
monitor the work of competitors and the market as a whole, stay abreast of trends;
analyze user behavior on the site, track user reactions to various topics and content formats;
planning a content plan and creating content in accordance with it;
preparation of assignments for contractors and monitoring of results;
finding and maintaining partnerships with other resources;
analyze sources of incoming traffic to the site using Google Analytics and Yandex.Metrica;
How is the efficiency of a content manager assessed? The most common efficiency indicators are: timing and results of publication or sending of materials, growth of positions in search results for certain queries, growth of resource traffic for a specific period, reduction of the bounce rate. And as a result: an increase in the number of applications and sales from the site.
Additional useful professional skills for a content manager: understanding the specifics of how websites work and the basics of internet marketing, competent writing (journalism education would be an advantage), knowledge of the basics of layout, the ability to select photos and work in popular graphic editors, knowledge of the basic principles of internet search engines and databases, skills in working with popular CMS and their admin panels, interest in the chosen product.
The specific duties of a content manager are tied to the specifics of the site. For simple one-page landings, basic layout skills are enough, and sometimes just the ability to work with a website builder. Filling product cards in an online store will require attentiveness and experience working with a Word editor and Excel tables. If we are talking about a multi-page resource with a blog or online media, then serious editorial work and the ability to work with news and other formats of journalistic publications will be required.
But don't think that a content manager only writes and edits texts. If a web resource encourages audience activity, then the content manager is actively involved in communication: moderates and responds to comments and questions, adds new topics for discussion and cleans out spam. It is also necessary to monitor the indicators of the web analytics service and regularly monitor the site's traffic.
A large part of a content manager's job is to support mutually beneficial partnerships with other resources on related topics. This may include: article exchanges, partner mailings, and other joint activities.
Let's return to the main duties - posting relevant and interesting information on the website. Here, all the work of the content manager can be divided into 3 stages:
Creation of an editorial and content plan in accordance with the website promotion strategy;
Writing content yourself or using contractors. Quality control - feedback from the audience;
Placement analytics: evaluation of performance indicators and optimization of current plans;
Most often, the following tasks can be found in the description of a content manager vacancy :
online brand reputation management;
monitor compliance with editorial policy and other tunisia phone number accepted standards, support the main concept of the site;
ensure timely text content of the site, remove or optimize irrelevant and inaccurate materials;
support the community formed around the Internet resource and work through negativity;
monitor the work of competitors and the market as a whole, stay abreast of trends;
analyze user behavior on the site, track user reactions to various topics and content formats;
planning a content plan and creating content in accordance with it;
preparation of assignments for contractors and monitoring of results;
finding and maintaining partnerships with other resources;
analyze sources of incoming traffic to the site using Google Analytics and Yandex.Metrica;
How is the efficiency of a content manager assessed? The most common efficiency indicators are: timing and results of publication or sending of materials, growth of positions in search results for certain queries, growth of resource traffic for a specific period, reduction of the bounce rate. And as a result: an increase in the number of applications and sales from the site.
Additional useful professional skills for a content manager: understanding the specifics of how websites work and the basics of internet marketing, competent writing (journalism education would be an advantage), knowledge of the basics of layout, the ability to select photos and work in popular graphic editors, knowledge of the basic principles of internet search engines and databases, skills in working with popular CMS and their admin panels, interest in the chosen product.