Guide to the new Google and Yahoo policies in Salesforce Marketing Cloud
Posted: Mon Dec 23, 2024 5:53 am
This article explores how you can use Salesforce Marketing Cloud to adapt to these changes, ensuring that your email marketing campaigns not only comply with these new regulations, but also remain effective and connect meaningfully with your audience.
Changes in Shipping Policies
Google and Yahoo have announced that, starting in February 2024, they will be introducing new rules for those who send high volumes of emails to @gmail and @yahoo addresses. These rules are designed to improve tunisia phone numbers mailbox protection against spam, phishing, and spoofing. Sender authentication and content relevance are the targets of these new policies, underscoring the importance of email senders adopting authentication protocols such as SPF, DKIM, and DMARC. Additionally, senders are expected to keep spam rates below specific thresholds and provide clear and accessible unsubscribe methods for users.
Who falls within the scope
High volume senders: For those who send more than 5,000 emails per day, it is essential to refine their sending strategies. Proper management and maintenance of IP reputation are key to ensuring the deliverability of each email.
Unauthenticated senders: Implementing SPF, DKIM and DMARC protocols is no longer just a recommendation, but an essential requirement in today's email marketing landscape. Although Salesforce Marketing Cloud makes it easy to implement them, it is vital that you pay attention to the details in their configuration to ensure their effectiveness.
Emails without an easy unsubscribe method: Implementing an easy and direct method for users to unsubscribe has become a requirement, both to meet subscriber expectations and to comply with new email sending regulations.
High Spam Rates: Keeping your spam rate below 0.30% is essential. Going over this limit can be detrimental to your IP reputation and the deliverability of your emails, so prompt and effective action is required if this percentage is exceeded.
Changes in Shipping Policies
Google and Yahoo have announced that, starting in February 2024, they will be introducing new rules for those who send high volumes of emails to @gmail and @yahoo addresses. These rules are designed to improve tunisia phone numbers mailbox protection against spam, phishing, and spoofing. Sender authentication and content relevance are the targets of these new policies, underscoring the importance of email senders adopting authentication protocols such as SPF, DKIM, and DMARC. Additionally, senders are expected to keep spam rates below specific thresholds and provide clear and accessible unsubscribe methods for users.
Who falls within the scope
High volume senders: For those who send more than 5,000 emails per day, it is essential to refine their sending strategies. Proper management and maintenance of IP reputation are key to ensuring the deliverability of each email.
Unauthenticated senders: Implementing SPF, DKIM and DMARC protocols is no longer just a recommendation, but an essential requirement in today's email marketing landscape. Although Salesforce Marketing Cloud makes it easy to implement them, it is vital that you pay attention to the details in their configuration to ensure their effectiveness.
Emails without an easy unsubscribe method: Implementing an easy and direct method for users to unsubscribe has become a requirement, both to meet subscriber expectations and to comply with new email sending regulations.
High Spam Rates: Keeping your spam rate below 0.30% is essential. Going over this limit can be detrimental to your IP reputation and the deliverability of your emails, so prompt and effective action is required if this percentage is exceeded.