Unengaged Recipients Low engagement rates, like few opens or clicks, tell ISPs that your emails aren't valued, suggesting they may be irrelevant or unwanted, leading to them being categorized as spam. How to Avoid Emails Going to Spam Authenticate Your Domain Authentication is a critical step in ensuring your emails are trusted by ISPs. Implementing SPF, DKIM, and DMARC protocols helps verify that your emails are coming from legitimate sources. SPF (Sender Policy Framework): Specifies which mail servers are allowed to send emails on behalf of your domain.
DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, ensuring their integrity. DMARC (Domain-based Message Authentication, Reporting, and Conformance): Aligns SPF and DKIM with panama phone numbers your domain and provides reporting on email delivery. Implement BIMI (Brand Indicators for Message Identification) BIMI is an emerging email specification that allows brands to display their logos alongside authenticated emails, adding an extra layer of trust and visibility. Email with BIMI are hence less likely to land in the spam folder.
BIMI stands for Brand Indicators for Message Identification. It lets you display your brand's logo in the recipient's inbox next to your email. Benefits of BIMI Enhances brand recognition, builds trust, and can improve open rates. How to Implement BIMI Ensure your domain is authenticated with SPF, DKIM, and DMARC. Then follow BIMI guidelines to add your brand's logo to your DNS records. How To Stop Emails From Going To Spam Folder (Updated Guide) Adapt to
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