You probably know that eMail Marketing is one of the best channels to maintain close and efficient contact with your clients and potential clients. And while sending eMails is one of the strategies with the best performance today, you must follow certain rules to ensure success in your campaigns, and among them it is very important to use the most attractive words in your communications to achieve your objectives.
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Use the most attractive words in your eMail Marketing campaigns
1. Make shipping personal
2. Point out the benefit
3. Get your audience to interact with your email
4. Words that “add up”
5. Use emotions
6. Use the “opportunity”
7. The new is attractive
Use the most attractive words in your eMail Marketing campaigns
The underlying goal of your email campaigns is to connect with your contact list and show them relevant content that is consistent with your brand. Likewise, the content you display, both in design and text, should inform your consumers about your products in the most positive way possible .
In your campaigns, you should avoid using fancy phrases and words , which, in addition to making you run the risk of being classified as spam, will also cause your subscribers to avoid your emails. It is best to look for the most attractive words that will capture the attention of your clients and potential clients and make them always look forward to your communications.
To achieve this, we share with you a list of words that can help boost your goals, improve your opening rates, and strengthen ties with your customers.
1. Make shipping personal
There's nothing better to improve your opening rates than the feeling that the message is specifically thinking of each of your subscribers, so use their names.
By personalizing your emails you will achieve that feeling, but don't forget to properly segment your lists , otherwise you could send content that is not appropriate for your subscribers.
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2. Point out the benefit
Among the first details of your email, you should include the benefit you will provide them with your communication. If you do this, you will get them interested in what you have to say and will make them read your email until the end, and it will even make the call to action more attractive.
3. Get your audience to interact with your email
By including the word “show” on a button, you can invite your subscribers to interact with the content you are displaying. With this approach, you can create a close bond with the information you are sending, which will improve conversion opportunities.
4. Words that “add up”
Integrating a conjunction like “And” with which you can dissuade your clients in a positive way is not the same as using a “but” that mentally subtracts from any sentence.
In general, try to add positive words that add rather than subtract from your communications. These include “in addition,” “in sum,” “also,” etc.
5. Use emotions
Emotions are among the most attractive words for your communications . Feelings like “happiness,” “tranquility,” “excitement,” “surprise,” etc. can enhance your e-mail marketing campaigns.
6. Use the “opportunity”
While your communications are intended to help your customers address accounting directors email lists a problem or need , informing your next customer that they have a problem directly is not so positive.
In these cases, it is better to use the word “opportunity ” with which you can offer to solve a problem that is presented without the implicit negativity.
7. The new is attractive
Part of our compulsive nature is to try to get new things . Therefore, the word “new” has immense appeal and is so powerful that it can grab your readers’ attention almost instantly.
Everyone shows great curiosity about “what is new” and by showing that interest we have the opportunity to show our novelties.
