Small mistakes that kill your site's conversion
Posted: Mon Dec 23, 2024 9:00 am
Article updated 8 months ago by NewsMDirector
errors that kill conversion
If there's one thing that's clear in digital marketing, it's that the small details matter . And even more so when they're the ones that generate the errors that kill your website's conversion. Or do you only care about the big strategies?
When it comes to website conversions, it's the little things that make for great business owner database experiences. But they're also the reason some users drop off and turn away. No matter how well your overall structure is right or how intuitive your website is, if something is wrong and the user notices it, you're done for.
The worst part is that you may not even realize that there are certain techniques you are implementing wrong. Or you may be downplaying elements that really influence the lead's decision to convert.
As a result, you will be transferring these bad practices to all your channels. And if, for example, you transfer them to your landing pages, your conversions will be greatly affected.
A landing page is an extremely important part of your business. It is one of the most decisive factors in whether a user ends up converting or not. That is why it is so important that you follow all the steps to create a perfect landing page .
TABLE OF CONTENTS
But what are the mistakes that kill conversion?
1.- A diffuse call to action
2.- Unclear landing pages
3.- The paradox of choice
4.- Don't try to get to the sale before time
5.- Bad choice of colors
6.- The lack of hero images
7.- Too many font styles and colors
8.- Be careful with the loading speed
9.- Broken links
10.- Not performing enough tests
But what are the mistakes that kill conversion?
1.- A diffuse call to action
errors that kill conversion
A conversion happens when a user clicks on a call-to-action button. But how are you going to get conversions if the button isn't even there? Or if it's not clear what the user will benefit from clicking?
You can't afford to make those kinds of mistakes that automatically kill conversions. But don't worry, dealing with them is very easy if you follow some good practices to create effective calls to action .
All in all, you've probably heard some smart marketers say that they automate processes to run 12/7. And they're right.
On the other hand, one of the mistakes that kills conversions is using a single website as a focus for capturing potential customers. Why not bet on chatbots and include powerful CTAs in them?
The important thing is that your call to action is worked on properly and invites the user to click.
2.- Unclear landing pages
Just like calls to action, your landing pages should have a very clear purpose to attract the right traffic.
Instead of having a landing page that aims to collect email addresses, showcase new products or services, and make a sale, you'll want to focus your message on a single purpose. Being as specific as possible will help you increase conversions.
errors that kill conversion
If there's one thing that's clear in digital marketing, it's that the small details matter . And even more so when they're the ones that generate the errors that kill your website's conversion. Or do you only care about the big strategies?
When it comes to website conversions, it's the little things that make for great business owner database experiences. But they're also the reason some users drop off and turn away. No matter how well your overall structure is right or how intuitive your website is, if something is wrong and the user notices it, you're done for.
The worst part is that you may not even realize that there are certain techniques you are implementing wrong. Or you may be downplaying elements that really influence the lead's decision to convert.
As a result, you will be transferring these bad practices to all your channels. And if, for example, you transfer them to your landing pages, your conversions will be greatly affected.
A landing page is an extremely important part of your business. It is one of the most decisive factors in whether a user ends up converting or not. That is why it is so important that you follow all the steps to create a perfect landing page .
TABLE OF CONTENTS
But what are the mistakes that kill conversion?
1.- A diffuse call to action
2.- Unclear landing pages
3.- The paradox of choice
4.- Don't try to get to the sale before time
5.- Bad choice of colors
6.- The lack of hero images
7.- Too many font styles and colors
8.- Be careful with the loading speed
9.- Broken links
10.- Not performing enough tests
But what are the mistakes that kill conversion?
1.- A diffuse call to action
errors that kill conversion
A conversion happens when a user clicks on a call-to-action button. But how are you going to get conversions if the button isn't even there? Or if it's not clear what the user will benefit from clicking?
You can't afford to make those kinds of mistakes that automatically kill conversions. But don't worry, dealing with them is very easy if you follow some good practices to create effective calls to action .
All in all, you've probably heard some smart marketers say that they automate processes to run 12/7. And they're right.
On the other hand, one of the mistakes that kills conversions is using a single website as a focus for capturing potential customers. Why not bet on chatbots and include powerful CTAs in them?
The important thing is that your call to action is worked on properly and invites the user to click.
2.- Unclear landing pages
Just like calls to action, your landing pages should have a very clear purpose to attract the right traffic.
Instead of having a landing page that aims to collect email addresses, showcase new products or services, and make a sale, you'll want to focus your message on a single purpose. Being as specific as possible will help you increase conversions.