What about “homeowners who like to travel with a dog in their recreational vehicle and live in southwest Florida”? That may be too niche, but probably not. To be truly relevant with your story, you need to focus on a very specific reader. As Stephen King says in his book On Writing, you should think about this person every time you create content.How you tell the storyContent marketing has been around for years and has been called many different things. But the Content Marketing Institute was the first to call it content marketing.
in how the audience responded.PlatformOne of the HVAC switzerland email addresses contractors in the workshop told me there are a thousand blog posts a day on energy efficiency. We also learned that there were few, if any, podcasts about saving energy. Opportunity? I’m not sure, but it’s worth a look.Subject matterUsing tools like Google Trends, you can uncover breakout terms for which there are few instructional resources. Take this quote from Jay Baer as an example:It’s like, ‘Hey I like knitting, and I’m going to start a knitting blog.
’ Really! There are other knitting blogs. Why would anybody read yours? What is different? What is unique? What is interesting? Why would anyone stop reading the knitting blog that they’ve been reading for the last three years and read yours ever? And if you can’t articulate that, you need to go back to the drawing board. And most people I find who haven’t been doing this for a while just don’t go through that competitive calculus, and it’s dangerous.From the subject-matter standpoint, knitting might be too broad.
- Board index
- All times are UTC
- Delete cookies
- Contact us