10 ways to optimize your email marketing campaigns
Posted: Mon Dec 23, 2024 9:16 am
Article updated 8 months ago by NewsMDirector
email marketing
Email is part of the digital marketing strategy for most brands. Email is a versatile, easy-to-measure, and, to a certain extent, economical form of communication. However, email campaigns do not always give you the expected results. You have to optimize your email campaigns to make them successful by relying on professional platforms that help you in the process.
Although other communication channels are also gaining ground these days, email business phone numbers list remains one of the key channels for any company that wants to communicate with its customers . There are currently 3.7 billion people who use email . It is therefore a good way to reach your target audience and increase your customer base.
The same study predicts that by the end of 2021 there will be more than 4.1 billion email users worldwide. A fact that shows that email usage is on the rise.
Optimizing your email marketing campaigns is key to achieving the expected results and making them successful . The above figures contradict all previous studies that predicted the end of email as a channel to effectively reach potential customers. Email marketing remains a more than optimal channel to communicate with your users. It is profitable, very accessible and, most importantly, measurable.
TABLE OF CONTENTS
How to optimize your email marketing campaigns
1.- The subject has to be striking
2.- Add buttons to share on social networks
3.- Take care of the email design
4.- The format is also relevant
5.- Choose the shipping time well
6.- Turn leads into conversions through impactful calls to action
7.- Personalize content for each audience
8.- Avoid, at all costs, being spam
9.- Responsive design is a must
10.- Choose the best software for your shipment
How to optimize your email marketing campaigns
Below you can see 10 keys that will help you improve each of the elements that make up your email campaigns:
1.- The subject has to be striking
email subjects example
To optimize your email campaigns , start by using a clear and specific subject line . Speak directly to the reader and provide a clear reason for them to click on the links. You want the reader to feel intrigued and attracted enough to open your email.
Use short, snappy, and creative subject lines. The main reason why many emails are not opened or deleted is because the subject line is not attention-grabbing enough. According to ReturnPath , a 65-character subject line is the ideal length for an email subject line.
Campaign Monitor , however, recommends using around 40-50 characters. It all depends on the device and the customer receiving the email. For example, if they open your email on a mobile device, which is becoming more common, they will only be able to read 27 characters.
2.- Add buttons to share on social networks
social networks
Emails that have social sharing buttons generate higher click-through rates. Therefore, it is worth including buttons that allow the reader to share your email with their friends on social networks .
email marketing
Email is part of the digital marketing strategy for most brands. Email is a versatile, easy-to-measure, and, to a certain extent, economical form of communication. However, email campaigns do not always give you the expected results. You have to optimize your email campaigns to make them successful by relying on professional platforms that help you in the process.
Although other communication channels are also gaining ground these days, email business phone numbers list remains one of the key channels for any company that wants to communicate with its customers . There are currently 3.7 billion people who use email . It is therefore a good way to reach your target audience and increase your customer base.
The same study predicts that by the end of 2021 there will be more than 4.1 billion email users worldwide. A fact that shows that email usage is on the rise.
Optimizing your email marketing campaigns is key to achieving the expected results and making them successful . The above figures contradict all previous studies that predicted the end of email as a channel to effectively reach potential customers. Email marketing remains a more than optimal channel to communicate with your users. It is profitable, very accessible and, most importantly, measurable.
TABLE OF CONTENTS
How to optimize your email marketing campaigns
1.- The subject has to be striking
2.- Add buttons to share on social networks
3.- Take care of the email design
4.- The format is also relevant
5.- Choose the shipping time well
6.- Turn leads into conversions through impactful calls to action
7.- Personalize content for each audience
8.- Avoid, at all costs, being spam
9.- Responsive design is a must
10.- Choose the best software for your shipment
How to optimize your email marketing campaigns
Below you can see 10 keys that will help you improve each of the elements that make up your email campaigns:
1.- The subject has to be striking
email subjects example
To optimize your email campaigns , start by using a clear and specific subject line . Speak directly to the reader and provide a clear reason for them to click on the links. You want the reader to feel intrigued and attracted enough to open your email.
Use short, snappy, and creative subject lines. The main reason why many emails are not opened or deleted is because the subject line is not attention-grabbing enough. According to ReturnPath , a 65-character subject line is the ideal length for an email subject line.
Campaign Monitor , however, recommends using around 40-50 characters. It all depends on the device and the customer receiving the email. For example, if they open your email on a mobile device, which is becoming more common, they will only be able to read 27 characters.
2.- Add buttons to share on social networks
social networks
Emails that have social sharing buttons generate higher click-through rates. Therefore, it is worth including buttons that allow the reader to share your email with their friends on social networks .