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Listen to what your sales team has to say when it comes to developing the criteria for lead scoring. They’ll know what actions prospects complete that warrant a high lead score and can help you identify behaviors reflecting your ideal buyer persona.

2. Identify behaviors that lead to conversions
As we mentioned earlier, the best way to create a successful lead score ranking system is to identify key behavioral indicators. Like scoring systems, the indicators you use and how you rank them will depend on your company’s goals and customers.

You (and your sales team) know your customers kuwait mobile number list pdf
best, so choose the key behavioral indicators that work for your business. Key performance indicators to consider looking for include:

Service and product page views
Customer interactions with your social media pages
Downloaded content
Quote and contact form submissions
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3. Don’t forget to reevaluate your criteria
Just like your marketing strategy, your lead scoring model should always be evolving. As trends change, so do customer ideals and behaviors. It’s a good idea to monitor key behavioral indicators to ensure they’re still performing well. If not, it could be a good idea to reevaluate your lead scoring model.

Manage leads like a pro with Nutshell
Nutshell’s all-in-one CRM system can help you organize and prioritize your leads, so juggling customers is a thing of the past. With advanced contact organization and pipeline management, you can view and track your leads and interact with your sales pipeline and prioritize leads with ease.

Check out more of what Nutshell has to offer by starting a free trial today or attending one of our live demos.
Customer support department
Marketing department
Sales department
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4. What CRM database software should you use?
You have numerous CRM database systems to choose from, each of which brings different s