Explaining now will prevent

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It’s crucial to spend the time explaining each tactic and its role in the customer journey. In my experience, clients who better understand the value of each tactic are less likely to question programs later and/or cut those programs to save on budget.Agency tip: Define what work falls under vague words like “optimization” and “marketing management.” Many clients ask me what those words mean and what actual work falls under them. It’s also a good idea to specify what is NOT included if you can.

confusion and frustration later.Client tip: If you need to switzerland phone number example revise your agency expenses, remember how interconnected all the tactics are. Talk to your agency about what cuts could be made with the most minimal effect on your overall content marketing strategy.HANDPICKED RELATED CONTENT: Content Marketing Goals That Really Matter to the BusinessHow to Establish the Best Social Media KPIs for Your Content Marketing Goals+ Key Performance Indicators and Tips – Make the Best KPI Choices Establishing rolesAs the content marketing agency and client relationship begins, define the roles of each for a shared approach of leadership and decision-making — a joint effort for success.

Agency roleOne way I’ve seen relationships get off track is agencies not knowing their scope of authority. This creates a gray area in what decisions the agency can make on its own and when it needs client approval. And when the agency needs approval, who can give it on the client side?The agency also needs to understand how it fits in relation to the client’s full organization. Does the agency act as the client’s marketing department or is it an extension of the client’s marketing team? If the client has an internal marketing team, who leads the charge?Client roleAs there are expectations for the agency, there are also expectations for clients.