How Craft Spirit Shop Increased Revenue By 77.9% With Personalized Product Recommendations
Posted: Tue Dec 24, 2024 5:00 am
Unaware: The consumer doesn’t know they have a problem or desire.
Problem aware: The consumer knows they have a problem, and it needs to be fixed but doesn’t know the solution.
Solution aware: The consumer realizes that they can solve this problem with the right solution but doesn’t know if it’s your product.
Product aware: The consumer learns about the product that can solve the problem but isn’t sure it’s right for him.
Fully aware: The consumer knows the products that exist and how much they cost and only needs to know “the best deal.”
5 Stages of Customer Awareness
First, identify which customer journey stage each visitor is in. Then, target them with the right questions.
Next, optimize your messages or questions based on the australia email list customers’ needs and journey stage.
Customer Value Optimization (CVO) ensures the right message gets to the right customer at the perfect time.
Feedback questions are then personalized based on the visitors’ unique interests and behavior. Leveraging the CVO methodology is more effective and successful than only displaying generic popup surveys.
The examples of selecting and displaying the right feedback questions for each step of the Customer Awareness journey are listed below.
1. Allow unaware visitors to self-segment
In the first stage, the shoppers don’t know that they have a problem or haven’t bothered them enough to search for a solution. The visitor could be on your website just to learn about the problem.
Your goal here is to understand what type of visitor they are and determine what kind of content will benefit them.
It will also help you segment them for proper future targeting.
Problem aware: The consumer knows they have a problem, and it needs to be fixed but doesn’t know the solution.
Solution aware: The consumer realizes that they can solve this problem with the right solution but doesn’t know if it’s your product.
Product aware: The consumer learns about the product that can solve the problem but isn’t sure it’s right for him.
Fully aware: The consumer knows the products that exist and how much they cost and only needs to know “the best deal.”
5 Stages of Customer Awareness
First, identify which customer journey stage each visitor is in. Then, target them with the right questions.
Next, optimize your messages or questions based on the australia email list customers’ needs and journey stage.
Customer Value Optimization (CVO) ensures the right message gets to the right customer at the perfect time.
Feedback questions are then personalized based on the visitors’ unique interests and behavior. Leveraging the CVO methodology is more effective and successful than only displaying generic popup surveys.
The examples of selecting and displaying the right feedback questions for each step of the Customer Awareness journey are listed below.
1. Allow unaware visitors to self-segment
In the first stage, the shoppers don’t know that they have a problem or haven’t bothered them enough to search for a solution. The visitor could be on your website just to learn about the problem.
Your goal here is to understand what type of visitor they are and determine what kind of content will benefit them.
It will also help you segment them for proper future targeting.