Personalization is key
Posted: Tue Dec 24, 2024 5:02 am
By sending out an unsubscribe email, you’re giving yourself a last chance to recapture those customers’ attention. If anyone is still on the fence right after unsubscribing, your message could get them to opt back in. And if they’re not ready at that moment, they can always come back to it and resubscribe later!
Use your unsubscribe message to offer excellent customer support… the kind of customer experience that the subscriber just can’t afford to lose. Be personal, show that you care, and show that you value the subscriber.
It’s also a good idea to give your customers options in these emails. Maybe they’re not unsubscribing because they don’t like the content you send, but simply because you send too much of it. If you give brazil email list them the option to receive only your monthly newsletter, they might be interested again.
Unsubscribe win-back email examples
Image source: ActiveCampaign
6 best practices for effective win-back email campaigns
So, you’re inspired to win back those lapsed customers? Awesome!
Let’s dive into some best practices to make sure your winback emails hit the mark:
Nobody likes feeling like just another number in a database. Make your inactive customers feel special by personalizing your winback emails.
Use their name, reference past purchases or interactions, and tailor your message based on their behavior.
Personalization shows that you value their individual relationship with your brand.
Use your unsubscribe message to offer excellent customer support… the kind of customer experience that the subscriber just can’t afford to lose. Be personal, show that you care, and show that you value the subscriber.
It’s also a good idea to give your customers options in these emails. Maybe they’re not unsubscribing because they don’t like the content you send, but simply because you send too much of it. If you give brazil email list them the option to receive only your monthly newsletter, they might be interested again.
Unsubscribe win-back email examples
Image source: ActiveCampaign
6 best practices for effective win-back email campaigns
So, you’re inspired to win back those lapsed customers? Awesome!
Let’s dive into some best practices to make sure your winback emails hit the mark:
Nobody likes feeling like just another number in a database. Make your inactive customers feel special by personalizing your winback emails.
Use their name, reference past purchases or interactions, and tailor your message based on their behavior.
Personalization shows that you value their individual relationship with your brand.