Highlight your value proposition clearly
Posted: Tue Dec 24, 2024 5:07 am
Customer Value Optimization (CVO) will help you create the perfect message for each stage of the customer journey and maximize the lifetime value of all your customers by building lasting relationships with them. Read our guide to learn more about CVO.
2. Highlight your value proposition
What differentiates your brand? Putting the price aside, why is buying from you the best choice?
The answer to these questions should be front and center in your discount messaging.
If your competitors use lowball tactics, you don’t germany email list have to automatically drop your prices too. Instead, you could make the argument that “a lower price doesn’t always mean the best value.”
Check out these popup examples where they highlight their value propositions clearly:
Highlight your value proposition clearly
3. Use “limited quantity” messages
Although limited-time discounts are the most common method of triggering FOMO, there are other options.
You can also highlight that you only have limited quantities of a product remaining, which creates the perception that your products are in huge demand.
BestBuy also promotes that the “Deal of the Day” only has limited quantities:
2. Highlight your value proposition
What differentiates your brand? Putting the price aside, why is buying from you the best choice?
The answer to these questions should be front and center in your discount messaging.
If your competitors use lowball tactics, you don’t germany email list have to automatically drop your prices too. Instead, you could make the argument that “a lower price doesn’t always mean the best value.”
Check out these popup examples where they highlight their value propositions clearly:
Highlight your value proposition clearly
3. Use “limited quantity” messages
Although limited-time discounts are the most common method of triggering FOMO, there are other options.
You can also highlight that you only have limited quantities of a product remaining, which creates the perception that your products are in huge demand.
BestBuy also promotes that the “Deal of the Day” only has limited quantities: