AI and brand naming: why artificial intelligence alone is not enough
Posted: Tue Dec 24, 2024 6:13 am
Why should I pay a so-called “naming expert” to create a brand name, when I can just ask artificial intelligence or, even better, consult a name-generating tool?
Why should I settle for three suggestions when ChatGPT can dish out twenty in a matter of seconds?
Can I trust a communications agency that admits to using AI to do the work that, in theory, their copywriters should be doing?
Let's start from these questions to address the topic of the complicated relationship between human creativity and artificial intelligence, with a particular focus on the creation of brand identity.
Without a doubt, copywriting - and consequently brand naming - are among the bahamas telegram lead sectors in which the arrival of AI has created havoc. Not to mention panic .
We are divided, as Umberto Eco said many decades ago , between the apocalyptic and the integrated . Between " artificial intelligence will never be able to replace human intelligence " and " the copywriter is dead ". Will we all go and grow blueberries? (it could be a good idea, anyway).
In this article, we will try to stay very down to earth (at blueberry height, so to speak). We will tell how we at Eclettica-Akura integrate artificial intelligence into the creative process, and in particular into brand naming projects, and we will take inspiration from some international articles to explore the advantages and limits of new technologies applied to creativity.
Let's start with the undeniable advantages of artificial intelligence. If we had to summarize them in one word, that would be speed .
AI in the brainstorming phase
Artificial intelligence can be a valuable ally during creative brainstorming. ChatGPT, but also Claude.ai or Perplexity, are perfect for quickly generating ideas, which can serve as a springboard for further creative developments.
When you have a creative idea and feed it to AI, it's like your brain is traveling on the highway, enhanced, at full speed. You write an idea, ungrammatical and confusing, on ChatGPT, and in a few seconds it expands it, proposing new paths.
Why should I settle for three suggestions when ChatGPT can dish out twenty in a matter of seconds?
Can I trust a communications agency that admits to using AI to do the work that, in theory, their copywriters should be doing?
Let's start from these questions to address the topic of the complicated relationship between human creativity and artificial intelligence, with a particular focus on the creation of brand identity.
Without a doubt, copywriting - and consequently brand naming - are among the bahamas telegram lead sectors in which the arrival of AI has created havoc. Not to mention panic .
We are divided, as Umberto Eco said many decades ago , between the apocalyptic and the integrated . Between " artificial intelligence will never be able to replace human intelligence " and " the copywriter is dead ". Will we all go and grow blueberries? (it could be a good idea, anyway).
In this article, we will try to stay very down to earth (at blueberry height, so to speak). We will tell how we at Eclettica-Akura integrate artificial intelligence into the creative process, and in particular into brand naming projects, and we will take inspiration from some international articles to explore the advantages and limits of new technologies applied to creativity.
Let's start with the undeniable advantages of artificial intelligence. If we had to summarize them in one word, that would be speed .
AI in the brainstorming phase
Artificial intelligence can be a valuable ally during creative brainstorming. ChatGPT, but also Claude.ai or Perplexity, are perfect for quickly generating ideas, which can serve as a springboard for further creative developments.
When you have a creative idea and feed it to AI, it's like your brain is traveling on the highway, enhanced, at full speed. You write an idea, ungrammatical and confusing, on ChatGPT, and in a few seconds it expands it, proposing new paths.