What is a marketing experiment?

[Shakil1984]

If a variant has the highest conversion rate and also has a Confidence above 90%, we name it the Champion variant.

That’s it!

Oh, and by the way, you’re not limited to “version A and version B.” You can add as many variants as you’d like.Do you feel like your marketing efforts aren’t quite hitting the mark? There’s an approach that could open up a whole new world of growth for your business: marketing experimentation.

This isn’t your typical marketing iran email list spiel. It’s about trying new things, seeing what sticks, and learning as you go. Think of it as the marketing world’s lab, where creativity meets strategy in a quest to wow audiences and break the internet.

In this article, we’ll talk about what are marketing experiments, offer some killer tips to implement and analyze marketing experiments, and showcase examples that turned heads.

Ready to dive in?

Shortcuts
Why should you run marketing experiments?
How to design marketing experiments?
How to implement marketing experimentation?
How to analyze your experiment marketing campaign?
3 real-life examples of experiment marketing
What is a marketing experiment?
Marketing experimentation is like a scientific journey into how customers respond to your marketing campaigns.