Do you want to know how to stand out in your prospects’ inboxes and push them to hit reply?
Let’s see how Richard, CEO of Provoke outreach agency, would rewrite a cold email riddled with common mistakes to book more meetings.
Cold email mistakes to avoid if you want to book more meetings
Here’s what blocks prospects from replying to this cold email:
#1 Overused and tired subject line
Overused subject lines will make your cold email seem generic armenia phone number list and won’t inspire a single ounce of interest in your leads.
#2 Spelling mistakes
Making spelling mistakes will make you appear lazy and like you didn’t care enough to double-check your email or bother to learn the proper spelling.
#3 No personalization
Don’t waste your email introducing yourself and talking about what you do. Instead, make it 80% about prospects and 20% about what you can do for them.
#4 Vague CTA
The CTA is too open without giving the prospects a clear next step they need to make to get the value.
#5 Unsubscribe link
Give prospects space to make informed decisions, and add an unsubscribe link in the second cold email instead of the first one.
How to write a cold email for a high conversion rate
Here’s how Richard would rewrite this cold email to sell outsourcing services:
Why will this email get a high reply rate?
#1 Relevant icebreaker
If you’re offering outsourcing services, you can refer to prospects’ job postings to remind them of their need for your services.
#2 It’s straightforward
Points A) & B) will help you confirm there’s interest and give prospects an immediate reason to have a chat with you.
#3 Aligned expectations
Point C) catches the attention as it gives a unique value that will intrigue prospects to learn more about your services.
