Text message marketing prediction

[Shakil1984]

Lisa Popovici, Founder of Cartloop, says that “we need to walk the line saying marketing automation is bad because it’s not. It has its time and place, whether it’s a sale announcement or product update. At the same time, text is a very sensitive channel that should be used more for a 1:1 approach.”

Text message marketing prediction
“Communicating with customers is harder than ever,” Popovici continues, “We have to bring humans back to ecommerce. So moving forward, brands have to ask themselves what they can do to make it easy for shoppers to become customers. And I believe it’s about becoming more human and bringing back what ecommerce basically is—a relationship, a transaction between a client and a product.”

This trend toward more personalization can be seen in other marketing channels as well.

Alexa Lemzy, Marketing and Communications kuwait email list Manager at TextMagic, says this means businesses need to offer “better recommendations and predictions of each customer’s needs. As a result, it is increasingly important for businesses to fully integrate text marketing into their CRM systems to make full use of customer data to provide more individualized service.

The next stage of this evolution is the development of all-inclusive customer management platforms (such as Touchpoint ) with all communication channels under a single roof, rather than the current approach of combining many different tools and apps to cover every channel.”

3. Text-to-buy will enter the ecommerce landscape
Text-to-buy is a way of selling products through text without using external links or a traditional ecommerce checkout process.

Instead, buyers simply send a text outlining what they want to buy, and the ecommerce store places and fulfills the order using stored shipping and billing information.