More ideas and examples for a brand name

[asikurrahman]

Descriptive name : from the brand it is easy to understand the commercial proposal of the shop or product. It is not always easy to remember the name, but it is plausible to identify "what we are talking about". "Ottica Vision", for example, is clearly a brand that immediately transmits the commercial object related to sight, as "La Piadineria" already makes it clear what it offers.

Abstract name : this is an invented name that wants to be a brand with the purpose of remaining imprinted in people's minds. The concept is similar to the evocative brand, but the abstract one is probably a little "colder". Calling a company or a product "XYZ" is a clear example of an abstract brand name, that is, where the acronym does not have a particular meaning.

Initials : also called acronym, it is easily forgettable unless it is a well-known company that has invested in building a targeted brand naming strategy over time.
Think of "BMW" or "FIAT" (which are acronyms), but if we were to bolivia telegram phone numbers create a completely new brand with the initials of the name and surname of the company owner (for example "MR" to identify Mario Rossi), it will hardly remain in people's memory.

Geographic name : This is usually used for some food brands, clothing brands or airlines and allows for immediate localization of the brand. "Patagonia" is an example, as are "North Pole" or "American Airlines".
Patronymic name : despite the word "difficult", a patronymic brand name is generally synonymous with reliability. The reason? These are companies or products that are already well-established on the market, which recall the history of a company or brand. This type of name requires "fairly simple" brand positioning strategies in the sense that the name is already well-positioned and does not need to climb the rankings.

On the other hand, if you choose a patronymic brand for a newly established company, a targeted brand strategy will be necessary to position the name. Some examples come from high fashion, but not only: "Gucci", "Ferrari", "Tod's", are all well-known brands that evoke an idea of ​​reliability and trust in the consumer.
So, before knowing how to create a name for a brand, it is appropriate to have information about the history, objectives, target, product, mission and philosophy of the company and only then decide on the most suitable type of brand name based on the identified strategy.

Creating a brand name is not an operation to be approached superficially and it is advisable to think about a series of possibilities, choosing from the following. The different variants open up to different evaluations that must however be consistent with the type of brand naming chosen.