Where to display customer reviews on your website
Posted: Tue Dec 03, 2024 10:48 am
Having a list of the most strategic places to display customer reviews on your company's website can multiply your sales tenfold.
Did you know that 93% of shoppers say online reviews affect their purchasing behavior?
Like other valuable data your business may have, customer reviews attract a wider audience, improve your online ranking, and say a lot about your brand’s reputation.
What are the 7 strategic places to display customer reviews on a website?
Well-placed, they share the positive experiences your customers kazakhstan phone number list have with potential buyers without them having to hunt for testimonials. If you take advantage of these seven strategic placements, you'll see how they're powerful tools that greatly improve your bottom line.
1. Home Page
The homepage of your website is one of the best places to place your marketing materials.
Also known as the landing page, this part of your website is probably the most visited page. As such, you'll want to make sure potential customers get all the information they need to make informed decisions when making a purchase.
This page is a crucial place for testimonials because everyone will see the comments. Whether someone is simply interested in your brand or looking to make an actual purchase, testimonials are a must.
Plus, there are plenty of great places to share more detailed feedback with your audience.
A slider on the homepage is one of the best places to display quotes from clients and testimonials. This will not take up too much space, and will offer valuable information in a small section.
You can accompany customer quotes with a main image or a call to action to bring it to life.
Such a layout will instantly grab the attention of website visitors and also guide them to take the action you are looking for.
reviews on homepage example
From alchemyandfilm.com
2. Product and services pages
The product and services pages on your website are the second most important place to list personal recommendations and customer quotes. These pages are often visited by those interested in seeing what products you offer.
If you share positive feedback with them, it may encourage them to place an order instead of just browsing your website.
Did you know that 88% of buyers say that testimonials are just as reliable as personal recommendations from friends and family?
That's why it's essential to focus your brand well on the pages where people choose to add your services or products to their cart.
One of the most important tips to keep in mind when adding quotes and customer reviews on product pages is to place them well. It is better not to make them too big, so that they do not take up space from the product information on the page.
You can create small widgets to showcase customer satisfaction or dedicate a specific spot near the top or bottom of the page to share detailed customer stories.
3. Exit popups or pop-ups
Exit popups are an essential part of the customer journey, especially if you want to retain a more significant percentage of buyers.
When someone is about to leave your site, you can schedule a popup to appear before they close the tab. It could include a message, “ Are you sure you want to leave? You left something in your cart! ”
The purpose of these popups is to make people reconsider whether they want to leave your website or not.
They have been shown to generate surprising results
power of exit intent popups
A fantastic customer acquisition strategy with popups is to include a customer review widget. The widget could display photos of customers to entice them to purchase or testimonials for them to read before they leave.
4. Close call to action indicators
Every business website needs to have call-to-action indicators, as they are another essential part of the sales funnel. These indicators could encourage your most satisfied customers to subscribe to your newsletter, add products to their cart, or even visit specific pages on your website.
As the name suggests, a call to action is a short sentence that tells your audience what steps to take next, guiding them through the sales funnel. That said, make sure to display authentic customer feedback near each call to action.
Loyal customers will feel more comfortable with their purchasing decisions, while new customers will have additional content to help them purchase products. It's another must-have placement that's sure to increase your overall sales.
5. Testimonial pages
It is important to take content density into account when designing a website.
The last thing a business wants is to design a website full of reviews and very little information about products, services or the business itself. It can often come across as too “ salesy ” and unprofessional.
Alternatively, it may be a great idea to create a testimonials page for all new customer-related content.
Did you know that 93% of shoppers say online reviews affect their purchasing behavior?
Like other valuable data your business may have, customer reviews attract a wider audience, improve your online ranking, and say a lot about your brand’s reputation.
What are the 7 strategic places to display customer reviews on a website?
Well-placed, they share the positive experiences your customers kazakhstan phone number list have with potential buyers without them having to hunt for testimonials. If you take advantage of these seven strategic placements, you'll see how they're powerful tools that greatly improve your bottom line.
1. Home Page
The homepage of your website is one of the best places to place your marketing materials.
Also known as the landing page, this part of your website is probably the most visited page. As such, you'll want to make sure potential customers get all the information they need to make informed decisions when making a purchase.
This page is a crucial place for testimonials because everyone will see the comments. Whether someone is simply interested in your brand or looking to make an actual purchase, testimonials are a must.
Plus, there are plenty of great places to share more detailed feedback with your audience.
A slider on the homepage is one of the best places to display quotes from clients and testimonials. This will not take up too much space, and will offer valuable information in a small section.
You can accompany customer quotes with a main image or a call to action to bring it to life.
Such a layout will instantly grab the attention of website visitors and also guide them to take the action you are looking for.
reviews on homepage example
From alchemyandfilm.com
2. Product and services pages
The product and services pages on your website are the second most important place to list personal recommendations and customer quotes. These pages are often visited by those interested in seeing what products you offer.
If you share positive feedback with them, it may encourage them to place an order instead of just browsing your website.
Did you know that 88% of buyers say that testimonials are just as reliable as personal recommendations from friends and family?
That's why it's essential to focus your brand well on the pages where people choose to add your services or products to their cart.
One of the most important tips to keep in mind when adding quotes and customer reviews on product pages is to place them well. It is better not to make them too big, so that they do not take up space from the product information on the page.
You can create small widgets to showcase customer satisfaction or dedicate a specific spot near the top or bottom of the page to share detailed customer stories.
3. Exit popups or pop-ups
Exit popups are an essential part of the customer journey, especially if you want to retain a more significant percentage of buyers.
When someone is about to leave your site, you can schedule a popup to appear before they close the tab. It could include a message, “ Are you sure you want to leave? You left something in your cart! ”
The purpose of these popups is to make people reconsider whether they want to leave your website or not.
They have been shown to generate surprising results
power of exit intent popups
A fantastic customer acquisition strategy with popups is to include a customer review widget. The widget could display photos of customers to entice them to purchase or testimonials for them to read before they leave.
4. Close call to action indicators
Every business website needs to have call-to-action indicators, as they are another essential part of the sales funnel. These indicators could encourage your most satisfied customers to subscribe to your newsletter, add products to their cart, or even visit specific pages on your website.
As the name suggests, a call to action is a short sentence that tells your audience what steps to take next, guiding them through the sales funnel. That said, make sure to display authentic customer feedback near each call to action.
Loyal customers will feel more comfortable with their purchasing decisions, while new customers will have additional content to help them purchase products. It's another must-have placement that's sure to increase your overall sales.
5. Testimonial pages
It is important to take content density into account when designing a website.
The last thing a business wants is to design a website full of reviews and very little information about products, services or the business itself. It can often come across as too “ salesy ” and unprofessional.
Alternatively, it may be a great idea to create a testimonials page for all new customer-related content.