In other words, both strategies, especially when used together, increase the chances of a brand being found on the internet by its target audience. Are you interested in the subject and want to know more? Then continue reading this article.
What are Google sponsored links?
Paid Ads on Google and the Inbound Strategy
What are Google sponsored links?
Google sponsored links, also called paid ads or Google Ads, are audit directors auditors email lists the right way for your company to be found by potential customers when they search on the internet. This is because they are the first results, those that appear at the top of the first page of Google.
As you may have noticed, in almost all Google searches, the first results are labeled with the word ad. This means that a payment was made for the link to a website, blog or online store to be there.
Although there are several SEO techniques that help your social media appear at the top of the results even without paying, with Google sponsored links, you are seen more quickly by consumers. And best of all, by those who are interested in your product or service.
After all, when creating an ad, Google offers different features. They are used to ensure that the paid ad is seen, especially by people who have a certain profile. And even though it is paid, the payment is only deducted when an Internet user clicks on the ad.
This is possible because when you buy the ad, you put credits on it. These are reduced as users click on the link and go to the landing page.
Paid Ads on Google and the Inbound Strategy
For investment in Google sponsored links to achieve the expected results, it is essential that this strategy is combined with Inbound Marketing. This, in turn, consists of using online channels, which have the potential to approach a target audience more efficiently.
Therefore, when using Google sponsored links, the tip is to apply the principles of Inbound Marketing. This can be done by creating a very attractive landing page for the paid ad. After all, once the user clicks on it, they are redirected to your website, blog or online store.
And visitors will only stay on your social media if there is content that is relevant and catches their attention. This is how Inbound appears in your strategy, as it shows how content on the internet should be to become relevant to a group of consumers.
Therefore, if the landing page is a blog, it must have quality content that meets the reader's expectations. If it is a website, it must be visually appealing to your audience, easy to navigate and very informative. And if it is an online store, it is essential that it presents the products promised in the ad.
