The 3 elements not to underestimate for your positioning
Posted: Tue Dec 24, 2024 8:13 am
The notoriety and success of your brand will also depend on how you will be able to understand what your future customers want. As already mentioned, only after a careful analysis of the target will you be able to effectively apply a positioning strategy.
In our experience, in fact, there are 3 key elements connected to each other that constitute a strategic positioning and on which you will have to work carefully: customers, channels and competition.
Channels → connecting better with your target audience is an essential strategic component. In fact, thanks to the effective use of these communication tools, you will be able to better cayman islands telegram data understand their needs and also obtain information on their purchasing habits.
Customers → studying the target audience, knowing their needs and what they want from a brand, is the first step to develop a valid marketing positioning plan . Try to understand what the problems of your audience are and try to solve them by developing a good/service that can really bring them a real benefit.
Competition → understanding the positioning of the competition is also essential to be able to identify and capture new business opportunities that have not yet been exploited.
To develop a successful strategy we recommend you read on our blog: Marketing Strategy: 3 Phases to Success .
Positioning map, what it is and how to create it
After having revealed how to create a valid brand positioning strategy, it is important to remember how all this can be summarized graphically in only one way. How?
With the positioning map !
Also called a perceptual map, this two-axis chart will show the brand's position within the market. To create a positioning map, it is essential to know the market well, such as consumer preferences.
The data collected will allow you to create this map and represent them within it according to the chosen attributes on which you want to perform the analysis. Some examples? There are 3 different types of positioning :
In our experience, in fact, there are 3 key elements connected to each other that constitute a strategic positioning and on which you will have to work carefully: customers, channels and competition.
Channels → connecting better with your target audience is an essential strategic component. In fact, thanks to the effective use of these communication tools, you will be able to better cayman islands telegram data understand their needs and also obtain information on their purchasing habits.
Customers → studying the target audience, knowing their needs and what they want from a brand, is the first step to develop a valid marketing positioning plan . Try to understand what the problems of your audience are and try to solve them by developing a good/service that can really bring them a real benefit.
Competition → understanding the positioning of the competition is also essential to be able to identify and capture new business opportunities that have not yet been exploited.
To develop a successful strategy we recommend you read on our blog: Marketing Strategy: 3 Phases to Success .
Positioning map, what it is and how to create it
After having revealed how to create a valid brand positioning strategy, it is important to remember how all this can be summarized graphically in only one way. How?
With the positioning map !
Also called a perceptual map, this two-axis chart will show the brand's position within the market. To create a positioning map, it is essential to know the market well, such as consumer preferences.
The data collected will allow you to create this map and represent them within it according to the chosen attributes on which you want to perform the analysis. Some examples? There are 3 different types of positioning :