You need to strike a balance between the frequency of your text messages
Posted: Tue Dec 03, 2024 10:54 am
Is SMS Marketing Worth the Hassle?
As you can see, it’s fairly important to get customer consent for SMS marketing. But to launch an effective SMS campaign, you’ll need more than phone numbers.
A successful SMS campaign requires razor-sharp copy and clear uk business email list CTAs, all delivered without annoying your local customer base.
So is it worth it?
SMS’s value varies for different types of organizations, but the truth is that SMS has three major benefactors:
It’s Quick – Some marketing materials need to get into customers’ hands as quickly as possible. Text message marketing is nearly instantaneous. In fact, 90% of SMS mobile messaging is read within the first three minutes.2
It’s Got a Great Open Rate – SMS Messaging has an almost 100% open rate.3 With that type of engagement, you could imagine that a tastefully executed SMS campaign could yield incredible results.
It’s Got Great Click-Through Rates – Typically, the average click-through rate for an SMS campaign is going to be higher than any email effort.
Convinced? Next, we’ll explain how you can get started.
SMS Marketing Best Practices
So, you’ve been convinced of the power that SMS marketing holds. How can you best utilize this rising star?
As with the rest of your marketing strategy, you’ll need to provide value and connect with customers in an authentic way without overstepping.
Identifying Boundaries
and the consistency of the marketing message itself.
As a general rule of thumb, don’t text customers more than once per week.4
Never text customers more than once in a given day.
Utilize data curation and A&B testing to find the frequency that works best for you.
As you can see, it’s fairly important to get customer consent for SMS marketing. But to launch an effective SMS campaign, you’ll need more than phone numbers.
A successful SMS campaign requires razor-sharp copy and clear uk business email list CTAs, all delivered without annoying your local customer base.
So is it worth it?
SMS’s value varies for different types of organizations, but the truth is that SMS has three major benefactors:
It’s Quick – Some marketing materials need to get into customers’ hands as quickly as possible. Text message marketing is nearly instantaneous. In fact, 90% of SMS mobile messaging is read within the first three minutes.2
It’s Got a Great Open Rate – SMS Messaging has an almost 100% open rate.3 With that type of engagement, you could imagine that a tastefully executed SMS campaign could yield incredible results.
It’s Got Great Click-Through Rates – Typically, the average click-through rate for an SMS campaign is going to be higher than any email effort.
Convinced? Next, we’ll explain how you can get started.
SMS Marketing Best Practices
So, you’ve been convinced of the power that SMS marketing holds. How can you best utilize this rising star?
As with the rest of your marketing strategy, you’ll need to provide value and connect with customers in an authentic way without overstepping.
Identifying Boundaries
and the consistency of the marketing message itself.
As a general rule of thumb, don’t text customers more than once per week.4
Never text customers more than once in a given day.
Utilize data curation and A&B testing to find the frequency that works best for you.