The channel's audience is almost 4,000 subscribers, of which 527 people took part in the competition. Each of them received a promo code for a discount when buying on the trading platform.
About 20% of participants used the promo code a month after the competition. According to the client, this may be due to the specific demand for goods among collectors: many of them are ready the rich heritage of chinese australians in australia to wait months and even years until the necessary thing appears.
The client plans to repeat the competition, but with the involvement of partner channels and the condition of subscription to all channels participating in the competition in order to accelerate audience growth.
You can also connect a chatbot for raffles - leave a request on the website and the manager will contact you to clarify the details.
According to the client's feedback, the quiz conversion rate for the first month of the advertising campaign was 25% and brought in hundreds of training contracts.
Despite the influx of students, according to the driving school managers, the workload has increased slightly due to self-registration for driving through a chat bot in VK and a reduction in the time spent on communication on typical issues.
In the near future, it is planned to add a chatbot with the same functionality - frequently asked questions and registration for classes with an instructor - to the company's website.
The possibility of adding a section with training materials and integrating the chatbot with AI is being worked out. After that, the chatbot will be able to answer frequently asked questions, as well as free-form questions on the theoretical and practical parts of the exam with a link to the traffic rules sections, based on the knowledge base.
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