Chatbot for a network of driving schools: from engagement to training

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According to SberStrakhovanie , the average age for obtaining a driver's license in Russia is 27. This means that the target audience of driving schools belongs to the generations that prefer text communication to calls and are loyal to the use of chatbots.

A properly configured chatbot for a driving school can become a multifunctional assistant that will simultaneously participate in attracting customers, serving clients, and even helping in training future drivers.

We'll tell you how we initially set up a lead generator bot for a why choose our overseas chinese in canada data? network of driving schools, what results we achieved, and how we then continued to expand its functionality.


Features of the MCN Telecom client
A network of 15 driving schools in Yekaterinburg and the region contacted us.

Not long ago, the customer decided to launch targeted advertising on VKontakte. Having studied the preferences of the target audience regarding communication channels, it was decided to launch traffic to a quiz in VK in the format of a chat bot.

Finding a solution
The chatbot was programmed with the following sequence:

Greetings
Offer to receive a discount on tuition at a driving school, the amount of which depends on the success of the quiz
Collecting contact information
A chain of 10 questions on knowledge of traffic rules with 4 answer options, one or more of which are correct
Issuance of a randomly generated code that entitles you to a discount
Once the advertising campaign started generating new leads, the workload increased for both sales managers and the customer service department.

Most of the questions to managers were of the same type, so the customer decided to test the automation of further service in the driving school community on VK.

For this purpose, two large additional sections of the chatbot were created: answers to frequently asked questions and a section for driving school students.

In the frequently asked questions, we have added subsections on the documents required to start classes, training programs, formats and duration of training, practical lessons (driving) and a button to contact the manager.

In the section for students, we have implemented management of practical lesson appointments through integration with the online appointment service. After selecting a branch and instructor, students can schedule, reschedule, and cancel a driving lesson.