began actively testing the new product, and the most involved, both when the bot was launched and six months later, were the 18-25 and 25-35 age groups.
The customer noted that the launch of the bot had a importance of having a business owner database positive impact on such indicators as session duration, the number of unique users per day and month, as well as the customer retention rate.
Satisfaction surveys conducted in the app showed an increase in NPS and CSAT scores after the chatbot was launched. To improve the chatbot, it was decided to add the ability to rate individual recipes and a feedback collection form.
According to the customer, interviews with shoppers in stores revealed such product characteristics as “it became easier to decide what to cook”, “less time is spent on choosing and ordering products”, “the opportunity to try something new from familiar products”.
A qualitative analysis of respondents' responses showed that the chatbot is perceived by people not only as an assistant in everyday cooking, a means of making household chores easier, but also as a kind of entertainment that helps to diversify the daily routine and is associated with such emotions as surprise, curiosity and interest.
In the future, it is planned to equip the chatbot with artificial intelligence based on Chat GPT to make communication smooth and conversational, answer questions about substituting ingredients or culinary terms, and also have the ability to process requests with a combination of parameters of any complexity.
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