Buyer's Journey: Creating Useful Content for Every Stage
Posted: Thu Dec 26, 2024 3:39 am
Every online user follows a specific purchasing path that includes a research and evaluation phase before the sales action is concluded.
This journey is called the buyer's journey . Since today's consumers are increasingly informed, aware and responsible, it is essential to understand in detail the characteristics of the customer and their journey, so as to be able to create content that helps them and that allows the company to position itself as an authority.
So, let's see everything there is to know about this topic and what the best contents are for each phase of the buyer's journey.
Content for the awareness phase
Contents for the consideration phase
Contents for the decision phase
The stages of the buyer's journey
The shopping experience begins with a user who matches the demographics of the ideal customer, but who is not yet familiar with the product or service.
If a particular event or problem occurs, the customer's purchasing journey begins, divided into three phases:
awareness , where the customer seeks information about his problem;
consideration , where it evaluates all possible solutions;
decision-making , where he draws hong kong telegram lead up a list of suppliers and makes the final decision.
In conclusion, the user is ready to purchase from a supplier that he appreciates, knows and trusts.
Want to learn more about the phases? Read " From need to purchase: the buyer's journey "
The Importance of Creating Content for the Buyer's Journey
In any marketing strategy , you need to understand your audience, know what they think, what answers they are looking for, and the path they want to take to get to the desired solution.
Starting from this research, you can plan a content marketing strategy that associates your content with the different purchasing stages of your potential customer.
This journey is called the buyer's journey . Since today's consumers are increasingly informed, aware and responsible, it is essential to understand in detail the characteristics of the customer and their journey, so as to be able to create content that helps them and that allows the company to position itself as an authority.
So, let's see everything there is to know about this topic and what the best contents are for each phase of the buyer's journey.
Content for the awareness phase
Contents for the consideration phase
Contents for the decision phase
The stages of the buyer's journey
The shopping experience begins with a user who matches the demographics of the ideal customer, but who is not yet familiar with the product or service.
If a particular event or problem occurs, the customer's purchasing journey begins, divided into three phases:
awareness , where the customer seeks information about his problem;
consideration , where it evaluates all possible solutions;
decision-making , where he draws hong kong telegram lead up a list of suppliers and makes the final decision.
In conclusion, the user is ready to purchase from a supplier that he appreciates, knows and trusts.
Want to learn more about the phases? Read " From need to purchase: the buyer's journey "
The Importance of Creating Content for the Buyer's Journey
In any marketing strategy , you need to understand your audience, know what they think, what answers they are looking for, and the path they want to take to get to the desired solution.
Starting from this research, you can plan a content marketing strategy that associates your content with the different purchasing stages of your potential customer.