If you are reading this on the date of publication of the article, then you will know that Christmas is just around the corner ; it is just the right time for you to plan all your digital marketing strategies, including email marketing.
But look how they open your mailings in the cold *
The strategy for your Christmas campaign can be mixed: you can thank your customers to appreciate their loyalty, even “taking advantage” of the context and launching a Christmas-focused promotion .
The key, of course, is to start your Christmas email marketing campaign by reciting a personal message (i.e. personalize it) . To do this, you will have to use segmentation of your database, making sure that the email looks as personal as possible.
It is important to note that if your campaign is focused on the controlling directors email list consumption or promotion of a service or product, you will need to work hard to segment your campaign among existing customers.
It is important to differentiate the amounts assigned to each consumer, as it is somewhat logical: you are not going to give the same discount to someone who buys your product month after month as to someone who only did so once and a long time ago.
Well, we wouldn't tell you this if it wasn't worth it. There's a big prize pool at stake for Christmas, as at least in Spain an average of 248 euros is expected per user in online Christmas gifts , according to a study by the consultancy TNS for eBay, making this the highest investment made since 2011.
Other important aspects of your Christmas campaign
Needless to say, you have to put some thought into the subject and the design. Virtually everyone is going to be talking about Christmas , so you have to be careful and incorporate some extra meaning into your communication so that it can stand out from the ' crowd '.
For many, Christmas is a time of hope and good wishes, so in your copywriting, you can strive to be a little more sentimental and empathetic in your text , as it is a time when you can touch - in a positive way - some sensitive fibers of your subscribers.
Finally, it never hurts to say thank you , and the more personalized the thank you, the better. Everyone who opens a letter (or in this case, a newsletter) feels comforted by being thanked, at least for taking the time to read an email.
Don't overlook this aspect and you will see that your Christmas campaign will have a better impact on your subscribers. Oh, and of course, we wish you a Merry Christmas and a Happy 2017, in advance!
