PayPal wants to boost its growth with the help of its new advertising network

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PayPal now wants to sell advertising not only to its own customers but also to non-endemic advertisers who do not sell their products and services through this platform . The goal is to enable advertisers to confront their target audience with ads on any medium, from the web to connected TV .

PayPal processed a whopping 6.5 billion online payments oman mobile phone numbers database for approximately 400 million customers during the first quarter of the year.

The data of all users who make purchases through PayPal will be included by default in the company's new advertising network , although they can prevent, if they wish, their data from being used on this platform.

PayPal has also begun rolling out non-targeted offers from retailers on its Venmo app , although the company does not want to alienate the app's mainly young users, who use it as a sort of social network, with too many promotions.

While PayPal's new ad network promises to provide advertisers with a more detailed and accurate portrait of their target audience , its prices could be significantly higher than other similar advertising platforms. After all, the network PayPal is working on will be in a position to segment consumers based on their purchasing power.