Salesforce Introduces Einstein GPT, the First Generative AI for CRM for Marketing

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At World Tour Madrid, Salesforce will present a model for transforming Spanish organizations into "customer companies," based on its Salesforce Customer 360 platform, Artificial Intelligence (AI) enhanced with Einstein GPT, specific sector solutions, and a successful partner ecosystem.

During fiscal year 2023, Spain remained one list of afghanistan cell phone numbers of Salesforce's most dynamic companies, in line with Southern European countries. Global revenue for the fourth quarter thus amounted to $8.38 billion, up 14% year-on-year and 17% in constant currency. Salesforce notes that there is ample room for growth in Spain and Portugal.

The company has developed specific innovations, such as the launch of Salesforce Web3 to help businesses create, manage and deploy NFTs in a sustainable and reliable way.

According to Enrique Polo de Lara , Senior VP and Country Manager of Salesforce Spain, “the economic landscape has changed and companies are now more cautious when deciding on their investments.” The professional adds that “Despite this, we have achieved good results both globally and in Spain, and we continue to be the preferred partner for Spanish companies in their digital transformation projects.”


Salesforce bets on technology through customer platforms, AI, vertical solutions and partners
In terms of technology , the company has been particularly innovative in the area of ​​data and artificial intelligence, with Salesforce Data Cloud as “the intelligent heart of customer interaction.” The company has also completed its portfolio of solutions by expanding its offering by industry, with the latest addition of Salesforce Automotive Cloud.

In terms of artificial intelligence , Salesforce’s most recent release is Einstein GPT, the first generative AI for CRM. This innovation is powered by the full power of the Salesforce platform, based on trusted customer data. Einstein GPT helps companies generate trusted content and improve every experience in Customer 360, both for their customers and their employees.