How does your buyer persona behave?

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Analyze the words they use, what products they are interested in, how they communicate, their concerns, the amount of money they are willing to pay to get a product from your company or the influence they have in your community.
Create a list of possible objections that the buyer persona may have to your digital marketing plan.
2.- Know the competition
digital marketing for entrepreneurs: semrush

One of the main tasks when tackling digital marketing for entrepreneurs is when you have to start getting to know your competition. Unlike creating a buyer persona profile, creating a competitor profile requires implementing espionage methods.

Spying on competitors and knowing what they are doing is essential. So important brazil whatsapp number data is it that the Internet is full of tools that help you in this task. The tools that are available to companies on the Internet serve to know:

Keywords most used by competitors.
Investment in advertising made by companies selected as competitors.
Activities carried out by companies.
What digital marketing actions have worked best for you?
How to attract more users.
The range of these tools is very wide, such as Google Trends, Alexa, Majestic SEO, Mention or Compete. But among all the tools, SEMrush is the most used.

SEMrush is a comprehensive and easy-to-use tool that helps you understand the content and strategies your competitors are using . You can gain insight into your competitors' display advertising, organic and paid search, and link building strategies with this tool.

The tool is complemented by advertising research techniques. Thanks to SEMrush you can discover your most direct competitors in AdWords or Bing Ads, locate advertising campaigns or analyze the use and effectiveness of keywords.

Other SEMrush features include:

Display advertising analysis.
Backlink Analysis.
Research into video advertising (YouTube).
Keyword analysis and tracking.
Product Listing Ads.
Web domain matching.
Search for keywords with less competition.
Positioning tracking.
Website audit.
Social media analysis.
3.- Define an appropriate digital marketing strategy


digital marketing for entrepreneurs: linkedin-ads



A common mistake when approaching digital marketing for entrepreneurs is when it comes to establishing what digital marketing strategy is going to be followed. The main mistake in this area is not knowing how to focus on what type of strategy the company should follow .

There are many ways to approach a digital marketing strategy, depending on the area you want to focus on. Here are some of the most commonly used digital marketing strategies:

Social media : investing in social media advertising has been a trend for the past few years. Websites such as LinkedIn, Twitter or Facebook allow you to create and distribute advertising through a channel that can reach an almost unlimited audience. The options for segmenting and optimizing campaigns, and the low cost in relation to reach, are the great advantages of a digital marketing strategy on social media.