direct marketing campaigns in-store traffic Christmas
Posted: Sat Dec 28, 2024 4:49 am
Another idea: organize a contest on social networks, where participants must go to the store to participate by slipping a ballot into a ballot box, for example. The counting of entries can be broadcast on your social networks, live, in order to unite your customers on different channels. Plan to hand out the winnings directly at your point of sale in order to capitalize as much as possible on your contest.
Above all, don't forget to interact with your community , whether el salvador phone number library through surveys to find out their expectations or simply by responding to the comments and private messages they have written to you. This allows you to create a feeling of proximity , build customer loyalty and share their feedback.
Learn more: Social Media: 4 Key Steps to Drive In-Store Traffic During the Holidays
Conducting direct marketing campaigns to drive in-store traffic for Christmas
For the second action to implement, focus on direct marketing . The latter includes different actions, from email campaigns to SMS, including answering machines or RCS. They allow you to create a link with your customers and prospects in order to communicate effectively with them, or even to build loyalty.
As part of the Christmas holidays, you can communicate about your in-store promotional operations, but also about the activities set up for this specific period. For example, you can run a message campaign on answering machines to inform your customers of a drawing competition for children on the theme of Santa Claus.
Like the example below, you can also send an SMS about a special offer. SMS is the channel with the best opening rate: 98% 3 . It is a channel of spontaneity , so it allows customers to move quickly, often during the day or the next day.
direct marketing campaigns generate store traffic Christmas SMS promotion
SMS from La Foir Fouille located in Saint-Malo indicating a promotion on light garlands
It is also possible to do an email campaign with gift suggestions based on your target audience, for example, or send wishlist ideas such as “gift ideas for dad”, “gift ideas for mom”. To make these lists even more relevant and engage your community, you can even ask your Instagram followers, for example, which product from your store they would like to receive for Christmas. The answering machine message campaign is excellent for reminding customers that they have loyalty points to use in store before the end of the year.
Above all, don't forget to interact with your community , whether el salvador phone number library through surveys to find out their expectations or simply by responding to the comments and private messages they have written to you. This allows you to create a feeling of proximity , build customer loyalty and share their feedback.
Learn more: Social Media: 4 Key Steps to Drive In-Store Traffic During the Holidays
Conducting direct marketing campaigns to drive in-store traffic for Christmas
For the second action to implement, focus on direct marketing . The latter includes different actions, from email campaigns to SMS, including answering machines or RCS. They allow you to create a link with your customers and prospects in order to communicate effectively with them, or even to build loyalty.
As part of the Christmas holidays, you can communicate about your in-store promotional operations, but also about the activities set up for this specific period. For example, you can run a message campaign on answering machines to inform your customers of a drawing competition for children on the theme of Santa Claus.
Like the example below, you can also send an SMS about a special offer. SMS is the channel with the best opening rate: 98% 3 . It is a channel of spontaneity , so it allows customers to move quickly, often during the day or the next day.
direct marketing campaigns generate store traffic Christmas SMS promotion
SMS from La Foir Fouille located in Saint-Malo indicating a promotion on light garlands
It is also possible to do an email campaign with gift suggestions based on your target audience, for example, or send wishlist ideas such as “gift ideas for dad”, “gift ideas for mom”. To make these lists even more relevant and engage your community, you can even ask your Instagram followers, for example, which product from your store they would like to receive for Christmas. The answering machine message campaign is excellent for reminding customers that they have loyalty points to use in store before the end of the year.