Areas of work
Posted: Sat Dec 28, 2024 4:51 am
The marketing department has four areas of work: generation, distribution, promotion and support. A business can use individual areas or the entire complex.
4 areas of marketing work
Marketing department work scheme
Generation
Content creation (e.g. expert articles, case studies, company news, PR materials) and event launches. Materials are collected in a marketing “bank” that employees can access.
Distribution
The content is distributed across internal and external platforms: company features of our advertising database websites, social media pages, partner platforms, video hosting sites, etc. This helps attract new traffic, warm up potential clients and lead them through the funnel, and increase brand awareness.
Read also: The Importance of Website Conversion for Business
Promotion
Unlike distribution, which is built organically, promotion requires additional budgets. The company can use SEO promotion, online advertising, Indoor or DOOH formats, publications in the media.
For each promotion channel, the cost of attracting a client and the percentage of return on investment are calculated. The results of promotion are measured using metrics. Which indicators are important depends on the goal of promotion. This could be the volume of traffic from advertising channels, the place in search engine results, the number of registrations, applications, leads, the percentage of conversion, etc. Metrics help plan and analyze marketing work, evaluate the results of promotion.
Read also: How to find out the return on investment in advertising
Support
This is design, development, layout and other work related to marketing support: for example, updating a website or concepts for managing social networks, working in a CRM system.
4 areas of marketing work
Marketing department work scheme
Generation
Content creation (e.g. expert articles, case studies, company news, PR materials) and event launches. Materials are collected in a marketing “bank” that employees can access.
Distribution
The content is distributed across internal and external platforms: company features of our advertising database websites, social media pages, partner platforms, video hosting sites, etc. This helps attract new traffic, warm up potential clients and lead them through the funnel, and increase brand awareness.
Read also: The Importance of Website Conversion for Business
Promotion
Unlike distribution, which is built organically, promotion requires additional budgets. The company can use SEO promotion, online advertising, Indoor or DOOH formats, publications in the media.
For each promotion channel, the cost of attracting a client and the percentage of return on investment are calculated. The results of promotion are measured using metrics. Which indicators are important depends on the goal of promotion. This could be the volume of traffic from advertising channels, the place in search engine results, the number of registrations, applications, leads, the percentage of conversion, etc. Metrics help plan and analyze marketing work, evaluate the results of promotion.
Read also: How to find out the return on investment in advertising
Support
This is design, development, layout and other work related to marketing support: for example, updating a website or concepts for managing social networks, working in a CRM system.