What's really behind Lidl's strategy?
Posted: Sat Dec 28, 2024 6:24 am
But there are also those who went further and asked themselves a question: “Why?” .
Online comment questionable about resale price of shoes like those from Lidl
And to answer that, a lot of podcasts and YouTube videos have sprung up. There has been a lot of talk about it.
Some have associated the Lidl shoe case with that of Ferrero's Nutella Biscuits, from 2019.
The number of pieces released onto the market was so low compared to demand that the stores found themselves displaying signs inviting buyers not to buy more than five packs per person.
A year later, more than 1 billion individual biscuits have been sold in Italy: over 47 million packs ( well beyond the 25 million estimated by Ferrero ).
Someone else instead labelled Lidl's a marketing campaign designed to spread the name of the brand and make it recognisable , bringing more customers to the stores thanks to the curiosity generated by the shoes.
Perhaps strengthening the brand identity, attracting new buyers or conquering a market share in the fashion world.
We can confidently say that the answer is a mix of at least the first two objectives, while we cannot vouch for the third.
In any case, what was useful to make clear is the fact that a product of this kind, defined by many as ugly, senseless and poor quality, has become a case of successful reselling .
“At this point, anything can work ,” you might think. The answer is it depends.
And it depends a lot on the technical and marketing knowledge cambodia telegram data you have before entering this market.
Now we help you get the right ones, let's roll up our sleeves.
Reselling Practice: Where, How and What to Use to Buy and Resell a Product (and Make Money)
The truth is that sourcing products to succeed in reselling is not easy.
This is because the demand for the most popular products far exceeds the supply.
This means that the products you could earn the most from reselling are the same ones that are produced in low numbers and sell out in a few hours .
Online comment questionable about resale price of shoes like those from Lidl
And to answer that, a lot of podcasts and YouTube videos have sprung up. There has been a lot of talk about it.
Some have associated the Lidl shoe case with that of Ferrero's Nutella Biscuits, from 2019.
The number of pieces released onto the market was so low compared to demand that the stores found themselves displaying signs inviting buyers not to buy more than five packs per person.
A year later, more than 1 billion individual biscuits have been sold in Italy: over 47 million packs ( well beyond the 25 million estimated by Ferrero ).
Someone else instead labelled Lidl's a marketing campaign designed to spread the name of the brand and make it recognisable , bringing more customers to the stores thanks to the curiosity generated by the shoes.
Perhaps strengthening the brand identity, attracting new buyers or conquering a market share in the fashion world.
We can confidently say that the answer is a mix of at least the first two objectives, while we cannot vouch for the third.
In any case, what was useful to make clear is the fact that a product of this kind, defined by many as ugly, senseless and poor quality, has become a case of successful reselling .
“At this point, anything can work ,” you might think. The answer is it depends.
And it depends a lot on the technical and marketing knowledge cambodia telegram data you have before entering this market.
Now we help you get the right ones, let's roll up our sleeves.
Reselling Practice: Where, How and What to Use to Buy and Resell a Product (and Make Money)
The truth is that sourcing products to succeed in reselling is not easy.
This is because the demand for the most popular products far exceeds the supply.
This means that the products you could earn the most from reselling are the same ones that are produced in low numbers and sell out in a few hours .