How to audit the e-reputation of my network of points of sale?
Posted: Sat Dec 28, 2024 6:26 am
Your company's e -reputation corresponds to the image that is sent back by the web. That is to say everything that concerns your brand and your points of sale, whether these elements are corporate or come directly from your consumers.
Your digital reputation is very important for your brand image because 65% of people consider online search as the most reliable source of information about companies 1 . Managing your e-reputation means controlling your image and developing your sales.
It is essential to have a clear vision of your online reputation malaysia mobile phone number list , to be able to control it and react quickly if necessary. But then how do you audit the e-reputation of your network of points of sale? Answers below!
1. Audit your online presence
2. Audit your customer reviews
3. Audit your social networks
4. Use an e-reputation audit tool
Conclusion
e-reputation presence management audit
1. Audit your online presence
Analyze your brand awareness
First of all, you need to start by auditing your digital reputation in a global way. To do this, analyze everything that appears on your brand and your points of sale on the web.
You can do manual searches directly on Google by typing your keywords like your name followed by a location. For example: "Optician Dupont Rennes" or "Eram Nantes Sud". You can also search for the name of your managers or your name associated with your sector of activity.
We also recommend that you analyze the Google Suggest autocomplete feature . This feature provides you with information on the keywords associated with your points of sale. For example, you can read "Garage Martin expensive prices". It's unpleasant but it reveals a problem to be corrected.
google suggest to audit online reputation
Example of using Google Suggest
Also set up an e-reputation watch using Google Alerts . By setting your keywords, you will be notified as soon as new information is online about your establishments.
Google Alerts analyze online reputation
Setting up a Google Alerts alert
Finally, analyzing your local reputation allows you to simultaneously carry out competitive monitoring to which you can adapt your strategy if necessary.
Analyze your local presence
After studying your overall online reputation , you need to look at local indicators. As you know, to have a good local digital reputation, you need to start by developing your local online presence .
To do this, audit your Google My Business listings and your local pages on social networks . Analyze the completion rate, the rate of existing pages, the content, the regularity of posts or even the number of subscribers on your local pages. For each of your establishments, of course.
You can also list the locations for which your Google listings appear in the Google Local Pack and on Google Maps. This allows you to set up an action plan to improve the local SEO of your other establishments.
google local pack audit e-reputation
Cards appearing on the Local Pack
e-reputation audit customer reviews
2. Audit your customer reviews
As you might expect, you can't audit your e-reputation without analyzing your customer reviews . They are the mirror of your digital reputation. Consider doing this on Google but also on your local Facebook pages.
Did you know that 88% of consumers look for online reviews before choosing a local service 2 ? And that online reviews have an impact on 67.7% of purchasing decisions 3 ? Auditing and then managing your review management therefore allows you to generate turnover . Let
's note a few specificities. Did you know that on Google, Internet users can give you a rating of 1 to 5 stars without having to write a comment? On Facebook, the rating is more binary, the customer recommends or does not recommend but must add a comment of at least 25 characters. Finally, on Google, reviews posted by "Local Guides" have a greater impact on online notoriety and local SEO because they are counted as certified.
audit review google my business
Facebook audit review
Google My Business and Facebook listing reviews
For each of your points of sale, you must therefore audit your overall rating, the number of customer reviews, your response rate and the recency of the reviews. Also consider studying the content of your customer reviews (more positive or negative) and on which subjects. For example, your customer reviews may be positive on the reception but negative on your click and collect. Knowing this, all you have to do is implement the necessary corrective actions.
Your digital reputation is very important for your brand image because 65% of people consider online search as the most reliable source of information about companies 1 . Managing your e-reputation means controlling your image and developing your sales.
It is essential to have a clear vision of your online reputation malaysia mobile phone number list , to be able to control it and react quickly if necessary. But then how do you audit the e-reputation of your network of points of sale? Answers below!
1. Audit your online presence
2. Audit your customer reviews
3. Audit your social networks
4. Use an e-reputation audit tool
Conclusion
e-reputation presence management audit
1. Audit your online presence
Analyze your brand awareness
First of all, you need to start by auditing your digital reputation in a global way. To do this, analyze everything that appears on your brand and your points of sale on the web.
You can do manual searches directly on Google by typing your keywords like your name followed by a location. For example: "Optician Dupont Rennes" or "Eram Nantes Sud". You can also search for the name of your managers or your name associated with your sector of activity.
We also recommend that you analyze the Google Suggest autocomplete feature . This feature provides you with information on the keywords associated with your points of sale. For example, you can read "Garage Martin expensive prices". It's unpleasant but it reveals a problem to be corrected.
google suggest to audit online reputation
Example of using Google Suggest
Also set up an e-reputation watch using Google Alerts . By setting your keywords, you will be notified as soon as new information is online about your establishments.
Google Alerts analyze online reputation
Setting up a Google Alerts alert
Finally, analyzing your local reputation allows you to simultaneously carry out competitive monitoring to which you can adapt your strategy if necessary.
Analyze your local presence
After studying your overall online reputation , you need to look at local indicators. As you know, to have a good local digital reputation, you need to start by developing your local online presence .
To do this, audit your Google My Business listings and your local pages on social networks . Analyze the completion rate, the rate of existing pages, the content, the regularity of posts or even the number of subscribers on your local pages. For each of your establishments, of course.
You can also list the locations for which your Google listings appear in the Google Local Pack and on Google Maps. This allows you to set up an action plan to improve the local SEO of your other establishments.
google local pack audit e-reputation
Cards appearing on the Local Pack
e-reputation audit customer reviews
2. Audit your customer reviews
As you might expect, you can't audit your e-reputation without analyzing your customer reviews . They are the mirror of your digital reputation. Consider doing this on Google but also on your local Facebook pages.
Did you know that 88% of consumers look for online reviews before choosing a local service 2 ? And that online reviews have an impact on 67.7% of purchasing decisions 3 ? Auditing and then managing your review management therefore allows you to generate turnover . Let
's note a few specificities. Did you know that on Google, Internet users can give you a rating of 1 to 5 stars without having to write a comment? On Facebook, the rating is more binary, the customer recommends or does not recommend but must add a comment of at least 25 characters. Finally, on Google, reviews posted by "Local Guides" have a greater impact on online notoriety and local SEO because they are counted as certified.
audit review google my business
Facebook audit review
Google My Business and Facebook listing reviews
For each of your points of sale, you must therefore audit your overall rating, the number of customer reviews, your response rate and the recency of the reviews. Also consider studying the content of your customer reviews (more positive or negative) and on which subjects. For example, your customer reviews may be positive on the reception but negative on your click and collect. Knowing this, all you have to do is implement the necessary corrective actions.