SEO and local SEO: what are the differences?

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SEO , also known as referencing , corresponds to the position of your website on search engines when an Internet user makes a request. It plays an essential role in your visibility , since today 74% of consumers inquire on Google before purchasing a product or service 1 . Depending on the keywords they type, multiple offers will be displayed, so you must have good referencing to appear in the first search results . Indeed, 94% of Internet users only consult the first page of Google results and only use the first 10 search results to build their opinion 2 . But what is the difference between SEO and local SEO ? In this article, discover the aspects and objectives of each of these terms.

1. What is SEO?
2. What is local SEO?
3. SEO and local SEO: what are the differences?
Conclusion


SEO: what is it?

1. What is SEO?
Definition and challenges of SEO
SEO (Search Engine Optimization) translates to “Search buy argentina cell phone number list Engine Optimization”. This term refers to all the techniques implemented to improve the position of your website on search engine results pages. Also called natural referencing, it is a free method, unlike SEA (Search Engine Advertising), which results in the broadcasting of targeted and paid advertising announcements.

SEO has a notoriety objective since its job is to make you appear in the first Google search results according to relevant keywords, related to your sector of activity. It will allow your brand to be highlighted to Internet users who have needs in correlation with your products and services. It will then promote the relevance of the appearance of your company on Google to maximize your chances of making sales. Remember, 74% of Internet users find out about Google before buying a product or service 1 .

Natural referencing is therefore an essential lever for the visibility of your site, making your brand known and generating sales.


How to implement an SEO strategy?
Now that you are convinced to do SEO, how do you implement it? It's very simple in a few steps, you will have a top SEO strategy!

Start by auditing your SEO with SEO analysis tools, such as Octopulse, SEMrush, Myposeo or OnCrawl. You will be able to know the keywords on which you are positioned and your ranking on each of them. But also carry out an analysis of the keywords that gravitate around your activity and position yourself on those that seem most relevant to you. Once selected, you can create a semantic cocoon to optimize the architecture and internal meshing of your website. This SEO strategy can be integrated into the editorial planning of your blog. These tools will allow you to follow each month, the evolution of your positions on each of your keywords to then adapt your strategy.

Optimize the structure of your site to meet the algorithm's criteria. This involves positioning your keywords and expressions in the Title tags, your titles and subtitles, in the URLs of the pages, in the texts, in the images, that is to say in the name of the file as well as in the ALT tag. Don't forget to optimize the Meta Description of each of your pages with relevant keywords and be concise.

Create an editorial action plan for writing content over several months. You should write blog posts and white papers with your keywords several times a week to move up in the search engine algorithm.
Now you are ready to implement an SEO strategy, in 3 steps you will already be more visible on search engines!


Local SEO: what is it?

2. What is local SEO?
Definition and challenges of local SEO
Local SEO , also local referencing, corresponds to all the techniques implemented to improve the positioning of a website or a Google My Business listing in order to make them appear in the first local search results. The objective is to optimize the local visibility of a point of sale, that is to say to reach consumers nearby, in a specific geographic area . Indeed, when an Internet user has a need, he carries out a search on the Internet, and compares all the offers available nearby and visible on the first search page. Not to mention that 72% of Internet users, who carry out a local search, go to a store less than 8 km from their current location 3 . Local SEO is therefore an essential tool for companies with a local anchorage whose targets are in a specific catchment area . Indeed, a garage owner in Rennes will seek to reach a target in his catchment area, and not consumers in Marseille, who cannot go to his establishment. Local SEO is therefore a real challenge if you want to generate traffic in your establishments and make sales.


How to implement a local SEO strategy?
Depending on your industry and the organization of your business, you can easily understand why local SEO is essential. But how do you implement it? Here are some tips to optimize your local SEO.

If you have several points of sale, but only one website and your social networks are only those of the head office, then consider indicating all of your establishments with a store locator solution . You will be able to indicate the addresses of each of your points of sale and more easily stand out during local searches. Think about specifying and associating your sector of activity and the city, such as “restaurant rennes”. Place this expression in the content of your web pages, your social networks, and even in your articles, to maximize your chances.

Also optimize the meta description of your site and the titles of your pages with this same association of words “activity + city” . Indeed, during their search, Internet users will type this type of query, so you could end up in the results of their search.

Complete and optimize your Google Business Profile . This is a tool systematically used by Internet users during a local search to compare offers and locate the establishment. On this sheet, indicate your postal address, email, telephone number, link to your website, photos, all the information relating to your company and necessary for the decision-making of your interlocutor.

Be present on mapping applications such as Google Maps, Waze or Mappy. Internet users must be able to find you, but above all know how to get to your point of sale, you must facilitate their experience.

Manage your customer reviews by responding to them quickly and encouraging your satisfied customers to leave a comment. The better your rating, the more visible you will be and the more you will make a difference on Google My Business.

Be present on social networks , but above all create a page for each point of sale. Internet users nearby will be more attentive and are more likely to go to the points of sale. On these media, communicate news and highlights according to your geographical location. If you are in Paris, you are not going to communicate about the Lille flea market.