How to create an SMS Marketing campaign with MDirector

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Article updated 3 years ago by NewsMDirector
Create an SMS marketing campaign: Step 7
Creating an SMS Marketing campaign with MDirector is a very simple task. In a few simple steps you can design your own campaign, include your contact list and send it effortlessly.

The first step to start working with MDirector is to register. Once you are registered with MDirector, it is time to start designing your campaigns, whether they are email or SMS . All campaigns are designed in a few colombia whatsapp number data simple steps with MDirector, which will make SMS Marketing no longer a complex task.

TABLE OF CONTENTS
1.- Choose the type of campaign
2.- Design the SMS
3.- Choose the contacts to create an SMS Marketing campaign
4.- Schedule the shipment
Choose MDirector and you will have all the power of SMS, email and retargeting in one place, all managed from a single account.
1.- Choose the type of campaign
Once you have registered with MDirector, you will access a menu where you can see the options available to you as an MDirector customer . You can create an Email and SMS Marketing campaign, use Landing Optimizer or opt for CRM Retargeting.

Choose the Email and SMS Marketing option and click on “ Enter ”.

Create an SMS marketing campaign: Step 1



Within the menu you will see a summary of your recent activity and right at the top an option called “ Create Sending ” . Within that option you can perform up to 4 actions: Email, A/B Test, SMS and SMS/Email. Choose the SMS option and continue.

Create an SMS marketing campaign: step 2

2.- Design the SMS
The next step, once you have selected the action you want to perform, is to design the message you will send with your SMS campaign. With MDirector it is very easy to create an SMS message, since you only have to fill in the fields .

Create an SMS marketing campaign: Step 3



Choose the name of the shipment you are going to make. In addition, it is important that the sender's name is short and identifies the brand correctly. The labels on your shipment will identify your messages .

You can create campaigns that combine the same type of delivery, with which you can group your deliveries and save them for the future.

Finally, you will need to write the body of the SMS . SMS are sent in 160-character increments, so if this number is exceeded, a second message is sent. Remember to include contact information, links and all the information regarding your campaign .

3.- Choose the contacts to create an SMS Marketing campaign
A fundamental step in creating a suitable SMS Marketing campaign is choosing the contacts who will receive the message. MDirector offers two options to choose the contacts who will receive the message :

Create an SMS marketing campaign: Step 4

You can select contacts from your contact list already imported into MDirector . A good contact database will allow you to make the selection more easily, choose the segment of the public that interests you and send it . Contact lists are the segments of the public that will receive the message.

Create an SMS marketing campaign: Step 5



Another option is to import contacts. To import contacts you can enter them manually or insert an Excel spreadsheet that includes their names, age, sex, origin, phone number, email address, etc.

Choose which list the imported contacts will be added to and you will have them well segmented .

Create an SMS marketing campaign: Step 6



4.- Schedule the shipment
The last step is to send the message. You can schedule the sending for a specific date and time, send a test to specific numbers and obtain reports on the sending (clicks, openings, time elapsed from sending to opening, etc.).

This is the last step in creating an SMS Marketing campaign. From this point on, your customers will receive the messages and begin to interact with your brand.

Create an SMS marketing campaign: Step 7



Choose MDirector and you will have all the power of SMS, email and retargeting in one place, all managed from a single account.